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LONDON - In a move to win customers before they set foot in-store, ICI's Dulux is building its...brand's repositioning as a "colour consultant" rather than a paint supplier. A large part of Dulux ... , for example. The brand's aim is that visitors will choose the Dulux colour they want to buy before walking into a shop to buy paint. Once in-store, they will be met with Dulux leaflets and magazines to provide ...
LONDON - IPC Southbank has secured an advertising deal with Dulux paints covering its digital...The deal will run throughout 2008 and includes homepage takeovers on Livingetc.com and HousetoHome.co.uk . The partnership, which was brokered by MediaCom, will see Dulux takeover the homepages twice this year, allowing visitors to customise the sites in Dulux colours. Display activity ...
LONDON - Dulux, a division of ICI Paints, is offering consumers the chance to win a trip to Florida...throughout England and Wales who buy any Dulux product up to the end of June will qualify for a Crack ... the top prize of family trips to Alton Towers to Dulux tester pots. Rachel Price, channel development ... combinations." Dulux launched an £8m multimedia campaign in October 2004, created by Abbott Mead Vickers BBDO ...
LONDON - Paint manufacturer Dulux is to sponsor Channel 4's run of the hit US comedy drama 'Ugly...The Dulux ident deal, which features the tagline "We know the colours that go", will run for the duration of the series' 22 episodes, which will air on Channel 4 and E4 from early January. The idents have ... at Initiative for Dulux, said: "A top-rating programme in the US, 'Ugly Betty' will allow the brand ...
LONDON – ICI Paints, owner of Dulux, has launched a door-drop campaign and 'scratch and win...are involved in this promotion through interaction with the brand at point of purchase. With Dulux money ...
LONDON - ICI's paints division, which houses Dulux and Cuprinol, has shortlisted Initiative, OMD...brands in the ICI division s portfolio are Hammerite and Polycell. Dulux sponsors Ugly Betty ...
The agency, which has worked on campaigns for Jaffa Cakes, Tennents, Dulux and Nescafe, said the appointments were necessary to meet its increased client demands, after extending its remit into brand planning, innovation, identity and packaging. Both Morris and Black have been with Design Bridge for several years ...
The win sees the media account consolidated into one agency and includes work for Cuprinol and Polycell, previously held by Carat, and Dulux, which was handled by PHD. Naked has also been appointed to work on a separate project, likely to be based on new products in the Dulux range. The media review ...
, Plymouth Gin, Hugo Boss Skin and Dulux. Ian Webb, managing partner, said: "There are fascinating ...
account and working across Dulux and BMW. Her career started in-house at Sony, before moving to brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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