27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Dulux
70.59
9
Jaguar
70.20
10
Royal Doulton
69.89
11 ...
11 Oct 2011
| by Alex Brownsell
AkzoNobel, the owner of Dulux, is to align its portfolio of paint brands under a single "premium...The company owns 14 paint brands, including Dulux in the UK and Asia, Coral in Brazil and Flexa ...
, with local flexibility," she added.
In the UK, Dulux is currently promoting the 50th anniversary of its ...
strategy for Dulux and its sister brands.
The account had previously been handled by Euro RSCG London ...
22 Sep 2011
| by Loulla-Mae Eleftheriou-Smith and John Reynolds
insight," which included work by Nike, Dulux, and Unilever-owned Lynx.
"It doesn't come much more ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its...The 'Home Improvement by Dulux' campaign by BBH focuses on the brand's ability to change consumers' homes and moods, through the redecoration of individual rooms.
It runs under Dulux's "Let's colour ...
hails the return of the iconic Dulux dog, which was left out of the brand's "Let's colour" global ...
18 Apr 2012
| by Matthew Heath, chief strategy officer, LIDA
( )
Birds Eye Rice Fusions
The Assembly/Carat
53
2
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Dulux
Bartle Bogle ...
13 Dec 2011
| by Alex Brownsell
of uncharacteristically lean years.
New-business results were strong, with clients including Dulux, Waitrose and Sol ...
22 Mar 2012
| by Alex Brownsell
emphasising price to a more emotionally led form of brand-building.
DIY brands such as Dulux have long ...
that for the past 15 years, Dulux marketing has 'emotionally focused on the benefits of decorating to inspire people ...
BRANDS: PRICE Vs EMOTION
LETTY EDWARDS - UK MARKETING DIRECTOR, DULUX
On price messaging 'We ...
02 May 2012
| by Jamie Maker, director, Brave
Lowe Madrid/ Mindshare
41
6=
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Dulux
Bartle Bogle Hegarty/ MediaCom ...
09 Mar 2009
| by Sarah Johnson
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...of the campaign The Sun's will be working with Dulux to paint and rejuvenate community projects throughout 2009 ...
02 Sep 2009
| by Amy Golding
LONDON - Dulux is reviewing its global advertising account, which has been held by Abbott Mead...shortlist has been drawn up, with Abbott Mead Vickers BBDO repitching. Dulux, the UK's best-known paint ...
campaigns. Over the past decade, it has moved to appeal to more style-conscious consumers. In 2006, Dulux ...
' campaign. Earlier this year, Diet Coke replaced Dulux as the show's sponsor. Dulux's idents, created ...