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Having been part of the fabric of the decorating and home-improvement industry since the 30s, Dulux...of several breakthrough products over the years, adding increasing strength to Dulux's consumer ... in recent years. 'Expertise' and 'category leader' have always been synonymous with Dulux, but the recent ... Dulux can go next. ...
Dulux is introducing a range of paints to capitalise on what it believes is women's fascination...The Easy Living sub-brand is being launched in the UK under Dulux's Editions banner. The range, which will be exclusive to Homebase, consists of neutral, light-coloured paints. Packaging for Easy ... Comforts. Design Bridge has also created packaging to incorporate Dulux's Nature's Touch paints ...
Dulux is launching a range of paints that are more environmentally friendly than its standard...Ecosure paints, which will launch in May, will include Matt, Gloss and Undercoat variants. The matt product will be available in Brilliant White, magnolia and the full ICI Dulux Trade colours, while ... Shepherd, brand manager for Dulux Trade, said that specifying products that deliver on sustainability ...
Dulux has appointed customer publishers Cedar Communications to produce its Colour Guide for 2009....The title, which has a circulation of 1m, is mostly distributed via retailers such as B&Q and Homebase. The guide was relaunched earlier this year in a handbag-size format. Dulux and Cedar are researching alternatives to the traditional colour cards. The guides will form part of Dulux's ongoing ...
Dulux is rolling out an integrated campaign across a number of IPC Southbank magazines and websites...The promotion, which will run throughout 2008, will include homepage takeovers on livingetc.com and housetohome.co.uk, allowing consumers to customise the sites in Dulux paint colours. The web activity will be backed by a press campaign in six IPC Southbank titles. Last December, IPC Southbank poached Alicen ...
Dulux has redesigned its core range of paints to create wider appeal to a new generation...graphic equities of the Dulux brand, with the Dulux blue enriched by the use of a distinctive foil background. Design Bridge has also created looks for each different Dulux range. For the Colour Emulsion ... contemporary loft living-style imagery. The iconic Dulux sheepdog remains on the packs, but is shown within ...
Dulux has revamped its outdoor paint range to increase its appeal to homeowners who believe...with the aspirational values of the Dulux interior paint range. Design Bridge, which re-vamped the indoor range ... on elements such as increasing the presentation and value of homes. Dulux said it was relaunching ... features the Dulux dog to link the range to the rest of the portfolio. The overhaul represents a shift ...
LONDON - Dulux has revamped its outdoor paint range to increase its appeal to homeowners who...with the aspirational values of the Dulux interior paint range. Design Bridge, which revamped the indoor range in 2002 ... on elements such as increasing the presentation and value of homes. Dulux said it was relaunching ... features the Dulux dog to link the range to the rest of the portfolio. The overhaul represents a shift ...
LONDON - Dulux is targeting the DIY home improvement market with a promotional campaign positioning...by about 45% in the past six years. The agency has been briefed to develop and brand a range of Dulux ... outlining Dulux Trade's self-build package. An online campaign will drive traffic to a microsite that will provide information and advice to self-builders. Dulux group brand manager Ian Bradshaw said ...
Dulux has launched a promotion through direct agency SMP. The activity will run in high
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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