Search results for Dulux

Dulux, Realife interior paint

26 Feb 2009

Brand in the news - Dulux

08 Sep 2009 | by Lizzy Stallard, Associate director, Interbrand

Having been part of the fabric of the decorating and home-improvement industry since the 30s, Dulux...of several breakthrough products over the years, adding increasing strength to Dulux's consumer ... in recent years. 'Expertise' and 'category leader' have always been synonymous with Dulux, but the recent ... Dulux can go next. ...

Dulux develops line for women

07 Jul 2004

Dulux is introducing a range of paints to capitalise on what it believes is women's fascination...The Easy Living sub-brand is being launched in the UK under Dulux's Editions banner. The range, which will be exclusive to Homebase, consists of neutral, light-coloured paints. Packaging for Easy ... Comforts. Design Bridge has also created packaging to incorporate Dulux's Nature's Touch paints ...

Branding: Dulux introduces Ecosure offering

04 Mar 2008

Dulux is launching a range of paints that are more environmentally friendly than its standard...Ecosure paints, which will launch in May, will include Matt, Gloss and Undercoat variants. The matt product will be available in Brilliant White, magnolia and the full ICI Dulux Trade colours, while ... Shepherd, brand manager for Dulux Trade, said that specifying products that deliver on sustainability ...

Dulux unveils colour print campaign

08 Oct 2004 | by Rachel Gardner

Abbott Mead Vickers BBDO is unveiling a new print campaign for Dulux that shows how the brand can...a bow in the colour of "rock candy", a vibrant shade of pink from the Dulux range. Holding the dog ... , calm character" who wants to "liven things up". When opened, the tip-on reveals Dulux colour sets ... learn about colour chemistry. The endline reads: "Dulux. We know the colours that go." The second ad ...

Dulux partners with ITV and The Sun

09 Mar 2009 | by Sarah Johnson

LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...of the campaign The Sun's will be working with Dulux to paint and rejuvenate community projects throughout 2009 ...

Media: Dulux hands task to Cedar

30 Sep 2008

Dulux has appointed customer publishers Cedar Communications to produce its Colour Guide for 2009....The title, which has a circulation of 1m, is mostly distributed via retailers such as B&Q and Homebase. The guide was relaunched earlier this year in a handbag-size format. Dulux and Cedar are researching alternatives to the traditional colour cards. The guides will form part of Dulux's ongoing ...

Downturn prompts PR switch for Dulux

14 Nov 2008 | by Kate Magee

Dulux has pulled a six-figure account out of Ketchum as it embarks on a new PR strategy in response.... EHPR will oversee brand, products and run Dulux's press office in both the consumer and retail trade ... move,' said EHPR director Clare Hindley, who is heading up the account. 'Dulux PR activity needs ... be in the decorating mindset to pick up a paintbrush.' The Dulux brand has been in use since 1926. Former owner ICI ...

Media: Dulux to embark on IPC campaign

01 Apr 2008

Dulux is rolling out an integrated campaign across a number of IPC Southbank magazines and websites...The promotion, which will run throughout 2008, will include homepage takeovers on livingetc.com and housetohome.co.uk, allowing consumers to customise the sites in Dulux paint colours. The web activity will be backed by a press campaign in six IPC Southbank titles. Last December, IPC Southbank poached Alicen ...