22 Sep 2011
| by Loulla-Mae Eleftheriou-Smith and John Reynolds
insight," which included work by Nike, Dulux, and Unilever-owned Lynx.
"It doesn't come much more ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its...The 'Home Improvement by Dulux' campaign by BBH focuses on the brand's ability to change consumers' homes and moods, through the redecoration of individual rooms.
It runs under Dulux's "Let's colour ...
hails the return of the iconic Dulux dog, which was left out of the brand's "Let's colour" global ...
03 May 2012
| by Katherine Levy
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ...
for the global redevelopment of dulux.co.uk.
The agency will be responsible for delivering digital strategy ...
to handle the 60 million Dulux ad account.
Penny Herriman, the chief executive of Isobar UK, said: "We ...
18 Apr 2012
| by Matthew Heath, chief strategy officer, LIDA
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Birds Eye Rice Fusions
The Assembly/Carat
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Dulux
Bartle Bogle ...
09 Mar 2009
| by Sarah Johnson
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...of the campaign The Sun's will be working with Dulux to paint and rejuvenate community projects throughout 2009 ...
05 Apr 2006
| by by Suzanne Bidlake
LONDON - In a move to win customers before they set foot in-store, ICI's Dulux is building its...brand's repositioning as a "colour consultant" rather than a paint supplier.
A large part of Dulux ...
, for example.
The brand's aim is that visitors will choose the Dulux colour they want to buy before walking into a shop to buy paint. Once in-store, they will be met with Dulux leaflets and magazines to provide ...
07 Jul 2004
| by Staff,
LONDON - Dulux is introducing a range of paints to capitalise on what it believes is women...The Easy Living sub-brand is being launched in the UK under Dulux's Editions banner. The range, which will be exclusive to Homebase, consists of neutral, light-coloured paints.
Packaging for Easy ...
Comforts.
Design Bridge has also created packaging to incorporate Dulux's Nature's Touch paints ...
31 Mar 2011
| by Anne Cassidy
One of the most recognised advertising icons of all time, the Dulux dog, is to return to TV screens...Dulux owner AkzoNobel has appointed McCann London, which handles creative for its Cuprinol and Ronseal brands, to handle a one-off project that will see the current Dulux dog, "spud", on TV in a pre ...
home makeoever. McCann s appointment to the project coincides with a review by Dulux of its global ...
13 May 2005
| by by Julia Pearlman
LONDON - Dulux, a division of ICI Paints, is offering consumers the chance to win a trip to Florida...throughout England and Wales who buy any Dulux product up to the end of June will qualify for a Crack ...
the top prize of family trips to Alton Towers to Dulux tester pots. Rachel Price, channel development ...
combinations." Dulux launched an £8m multimedia campaign in October 2004, created by Abbott Mead Vickers BBDO ...
02 Sep 2009
| by Amy Golding
LONDON - Dulux is reviewing its global advertising account, which has been held by Abbott Mead...shortlist has been drawn up, with Abbott Mead Vickers BBDO repitching. Dulux, the UK's best-known paint ...
campaigns. Over the past decade, it has moved to appeal to more style-conscious consumers. In 2006, Dulux ...
' campaign. Earlier this year, Diet Coke replaced Dulux as the show's sponsor. Dulux's idents, created ...
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