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Downturn prompts PR switch for Dulux

Dulux has pulled a six-figure account out of Ketchum as it embarks on a new PR strategy in response.... EHPR will oversee brand, products and run Dulux's press office in both the consumer and retail trade ... move,' said EHPR director Clare Hindley, who is heading up the account. 'Dulux PR activity needs ... be in the decorating mindset to pick up a paintbrush.' The Dulux brand has been in use since 1926. Former owner ICI ...

Twitter alert to FTSE firms

UK PROs have been warned to reserve these names after reports in the US last weekend revealed someone had set up a fake account for Exxon Mobil. According to research by Cow PR, 69 Twitter names related to FTSE 100 firms are unregistered. Brand names including Domino's Pizza, Dulux Paints ...

ADVERTISING: BRIEFS

Direct will sponsor the category. The BTAA is on 0171 734 6962. Dulux hunting dog Dulux has launched a nationwide search for the next Dulux Dog to star in its commercials. TV personality ...

MARKETING MIX: News of the world

... Anyone raising their eyes slightly higher in Notting Hill, London, would have seen paint brand Dulux ...

DIRECT BRIEFS

to segment its 4.5 million customers. Dulux will this week break a promotion called Dare to be Different . The six-week drive, developed by Surrey-based Dialogue Marketing Partnership, supports Dulux ...

THE PEOPLE’S JURY: Whiskas spot lures pet lovers - The animal antics in M&C Saatchi’s film appealed to women, Harriet Green says

appetising, and its first global work for Dulux since winning the account from JWT last year. The Dulux ad ... = Littlewoods Football Pools DMB 6.3 6= Dulux Abbott ...

A character-building plan

of the lasting examples - the Bakers Complete dog, the Dulux dog, the Esso tiger - most of them are animals ... Kellogg's Frosties 7 The Dulux dog Dulux 8 Bibendum - the Michelin Man ...

Marketing Society Award for Excellence is a prize worth having

practice that made a huge contribution toward business success. The Grand Prix went to AkzoNobel's Dulux brand, along with its agency Brand Learning. The judges were impressed with the way Dulux had pushed ... to the number of people identifying Dulux as a 'colour expert' rising significantly. The brand also won ...

MARKETING MIX: Opportunity knocks for Nick

have seen an opportunity looming as Tom dismounted Mel following a full-body massage? And the Dulux ...

Editor's Comment: A priceless commodity

No matter how far you go back, there have been brand properties - animals (remember the Post Office ants?), characters (the Man from Del Monte) and phrases ('It's good to talk'). Some are history and, in contrast to the Dulux dog, unlikely to be brought back from the marketing grave. Valuable ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.