22 Jun 2011
| by Anne Cassidy
London for Dulux "Dulux walls," Foam London/Sony Music Entertainment UK Creative London for RCA "hurts ...
30 Sep 2011
| by Staff
compaign through a partnership with Dulux paint....dedicated Dulux microsite. All money raised will go directly to Unicef, the children's charity.
Other ...
Pullen, UK marketing director for Dulux, said: "Dulux has a mission of 'Adding Colour to People's Lives ...
07 Nov 2011
| by Sara Luker
The agency will handle the consumer PR for Dulux, Cuprinol, Polycell and Hammerite. It will also run all press office operations across all four brands. It is thought the budget is worth more than 700k. Mischief won the account after a pitch process that saw it compete against another shortlisted ...
30 Sep 2008
Dulux has appointed customer publishers Cedar Communications to produce its Colour Guide for 2009....The title, which has a circulation of 1m, is mostly distributed via
retailers such as B&Q and Homebase. The guide was relaunched earlier
this year in a handbag-size format. Dulux and Cedar are researching alternatives to the traditional colour
cards. The guides will form part of Dulux's ongoing ...
01 Apr 2008
Dulux is rolling out an integrated campaign across a number of IPC Southbank magazines and websites...The promotion, which will run throughout 2008, will include homepage
takeovers on livingetc.com and housetohome.co.uk, allowing consumers to
customise the sites in Dulux paint colours. The web activity will be backed by a press campaign in six IPC Southbank
titles. Last December, IPC Southbank poached Alicen ...
05 Apr 2006
| by by Suzanne Bidlake
LONDON - In a move to win customers before they set foot in-store, ICI's Dulux is building its...brand's repositioning as a "colour consultant" rather than a paint supplier.
A large part of Dulux ...
, for example.
The brand's aim is that visitors will choose the Dulux colour they want to buy before walking into a shop to buy paint. Once in-store, they will be met with Dulux leaflets and magazines to provide ...
29 Mar 1996
| by ANNE-MARIE CRAWFORD
J. Walter Thompson unveils its last TV work for Dulux on 1 April,
marking the end of a three...J. Walter Thompson unveils its last TV work for Dulux on 1 April,
marking the end of a three-year relationship.
The commercial is for the Dulux one-coat paint brand, Once, which was
launched as a gloss paint six years ago but has recently been made
available in emulsion.
The idea behind ...
05 Apr 1996
Crown Paints has thrown down the gauntlet to Dulux at the start of this
year s DIY season with a...Crown Paints has thrown down the gauntlet to Dulux at the start of this
year s DIY season with a ...
, family high ground
at present occupied by the Dulux dog.
In painting and decorating, warmth and family values are important. Up
until now, the dog has helped Dulux own these values. The little helper ...
28 Mar 2008
| by Staff
LONDON - IPC Southbank has secured an advertising deal with Dulux paints covering its digital...The deal will run throughout 2008 and includes homepage takeovers on Livingetc.com and HousetoHome.co.uk . The partnership, which was brokered by MediaCom, will see Dulux takeover the homepages twice this year, allowing visitors to customise the sites in Dulux colours. Display activity ...
11 Oct 1999
| by RACHEL MINTER
new deal with Dulux....Cartoon Network is breaking away from its traditional sponsorship
partners for the first time in a new deal with Dulux.
Kidzone, a children s stencil and paint brand from the Dulux household ...
with
adults. According to BARB, there are now 294,000 mothers tuning in.
However, both Dulux ...