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W+K, R/GA and Google scoop Grand Prix at Cyber Lions

London for Dulux "Dulux walls," Foam London/Sony Music Entertainment UK Creative London for RCA "hurts ...

Roger Moore and Dulux promote Unicef's 'own a colour' campaign

compaign through a partnership with Dulux paint....dedicated Dulux microsite. All money raised will go directly to Unicef, the children's charity. Other ... Pullen, UK marketing director for Dulux, said: "Dulux has a mission of 'Adding Colour to People's Lives ...

Global paint company AkzoNobel hires Mischief for consumer push

The agency will handle the consumer PR for Dulux, Cuprinol, Polycell and Hammerite. It will also run all press office operations across all four brands. It is thought the budget is worth more than 700k. Mischief won the account after a pitch process that saw it compete against another shortlisted ...

Media: Dulux hands task to Cedar

Dulux has appointed customer publishers Cedar Communications to produce its Colour Guide for 2009....The title, which has a circulation of 1m, is mostly distributed via retailers such as B&Q and Homebase. The guide was relaunched earlier this year in a handbag-size format. Dulux and Cedar are researching alternatives to the traditional colour cards. The guides will form part of Dulux's ongoing ...

Media: Dulux to embark on IPC campaign

Dulux is rolling out an integrated campaign across a number of IPC Southbank magazines and websites...The promotion, which will run throughout 2008, will include homepage takeovers on livingetc.com and housetohome.co.uk, allowing consumers to customise the sites in Dulux paint colours. The web activity will be backed by a press campaign in six IPC Southbank titles. Last December, IPC Southbank poached Alicen ...

Dulux boosts website with multimedia campaign

LONDON - In a move to win customers before they set foot in-store, ICI's Dulux is building its...brand's repositioning as a "colour consultant" rather than a paint supplier. A large part of Dulux ... , for example. The brand's aim is that visitors will choose the Dulux colour they want to buy before walking into a shop to buy paint. Once in-store, they will be met with Dulux leaflets and magazines to provide ...

NEWS: JWT reveals last film for Dulux

J. Walter Thompson unveils its last TV work for Dulux on 1 April, marking the end of a three...J. Walter Thompson unveils its last TV work for Dulux on 1 April, marking the end of a three-year relationship. The commercial is for the Dulux one-coat paint brand, Once, which was launched as a gloss paint six years ago but has recently been made available in emulsion. The idea behind ...

NEWS: Crown unveils mascot to rival Dulux

Crown Paints has thrown down the gauntlet to Dulux at the start of this year s DIY season with a...Crown Paints has thrown down the gauntlet to Dulux at the start of this year s DIY season with a ... , family high ground at present occupied by the Dulux dog. In painting and decorating, warmth and family values are important. Up until now, the dog has helped Dulux own these values. The little helper ...

IPC Southbank signs print and online Dulux deal

LONDON - IPC Southbank has secured an advertising deal with Dulux paints covering its digital...The deal will run throughout 2008 and includes homepage takeovers on Livingetc.com and HousetoHome.co.uk . The partnership, which was brokered by MediaCom, will see Dulux takeover the homepages twice this year, allowing visitors to customise the sites in Dulux colours. Display activity ...

Cartoon Network in sponsorship deal with Dulux Kidzone

new deal with Dulux....Cartoon Network is breaking away from its traditional sponsorship partners for the first time in a new deal with Dulux. Kidzone, a children s stencil and paint brand from the Dulux household ... with adults. According to BARB, there are now 294,000 mothers tuning in. However, both Dulux ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.