27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Dulux
70.59
9
Jaguar
70.20
10
Royal Doulton
69.89
11 ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its...The 'Home Improvement by Dulux' campaign by BBH focuses on the brand's ability to change consumers' homes and moods, through the redecoration of individual rooms.
It runs under Dulux's "Let's colour ...
hails the return of the iconic Dulux dog, which was left out of the brand's "Let's colour" global ...
22 Mar 2012
| by Alex Brownsell
emphasising price to a more emotionally led form of brand-building.
DIY brands such as Dulux have long ...
that for the past 15 years, Dulux marketing has 'emotionally focused on the benefits of decorating to inspire people ...
BRANDS: PRICE Vs EMOTION
LETTY EDWARDS - UK MARKETING DIRECTOR, DULUX
On price messaging 'We ...
12 Mar 2012
Bartle Bogle Hegarty has created its first global work for Dulux since picking up the business last
09 Mar 2009
| by Sarah Johnson
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...of the campaign The Sun's will be working with Dulux to paint and rejuvenate community projects throughout 2009 ...
25 May 2010
Dulux has launched it's latest campaign supporting it's 'let's colour' project.
13 May 2005
| by by Julia Pearlman
LONDON - Dulux, a division of ICI Paints, is offering consumers the chance to win a trip to Florida...throughout England and Wales who buy any Dulux product up to the end of June will qualify for a Crack ...
the top prize of family trips to Alton Towers to Dulux tester pots. Rachel Price, channel development ...
combinations." Dulux launched an £8m multimedia campaign in October 2004, created by Abbott Mead Vickers BBDO ...
16 Jun 2004
Wilkinson, the DIY retailer, has linked with Dulux and Polycell for a football promotion. Depending
26 May 2004
Dulux Trade has tied with Thresher Group to offer free and discounted beer with the purchase
29 Sep 2004
Dulux is running a promotion in collaboration with DIY retailers including B Q and Homebase
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