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DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P

There has been a tendency in the direct marketing industry to play down the significance of e-mail marketing with practitioners rather sniffily pointing out that it is, after all, "just another marketing channel". This reluctance to wholeheartedly embrace e-mail into the direct marketing...

Radio's Ariel Awards receive record level of entries this year

's nominations include Hamlet, which swept the board at the awards last year, Dulux Weathershield, Kit Kat...Twenty-one commercials have made it to the shortlist for next week's Ariel Awards. This year's nominations include Hamlet, which swept the board at the awards last year, Dulux Weathershield, Kit Kat, Eurostar and Bachelors Cup a Soup. The radio industry's annual ceremony is being chaired by HHCL Tom ...

Radio's Ariel Awards receive record level of entries this year

This year's nominations include Hamlet, which swept the board at the awards last year, Dulux Weathershield, Kit Kat, Eurostar and Bachelors Cup a Soup. The radio industry's annual ceremony is being chaired by HHCL Tom Carty from Abbott Mead Vickers BBDO; Mark Roalfe from Rainey Kelly Campbell Roalfe ...

British Airways hires Akzo Nobel's Kerris Bright to global marketing role

, and the Dulux we know the colours that go campaign. Most recently, she oversaw the appointment of Euro RSCG to Dulux 60m global ad account. Last week, BA reported revenues for April to December 2009 , which ...

ADVERTISING: BRIEFS

Direct will sponsor the category. The BTAA is on 0171 734 6962. Dulux hunting dog Dulux has launched a nationwide search for the next Dulux Dog to star in its commercials. TV personality ...

Slogan competition picks crop from the past year

Saatchi Let's colour - Dulux, Euro RSCG London Bursting with berryness - Ribena, M C Saatchi Why ...

DIRECT BRIEFS

to segment its 4.5 million customers. Dulux will this week break a promotion called Dare to be Different . The six-week drive, developed by Surrey-based Dialogue Marketing Partnership, supports Dulux ...

Marketing Society Award for Excellence is a prize worth having

practice that made a huge contribution toward business success. The Grand Prix went to AkzoNobel's Dulux brand, along with its agency Brand Learning. The judges were impressed with the way Dulux had pushed ... to the number of people identifying Dulux as a 'colour expert' rising significantly. The brand also won ...

Marketing 97: APA loyalty awards make debut

magazines in the running: Dulux s Colour Magazine, Safeway Magazine and Volvo Magazine. Five titles ...

MOVERS

he was advertisement manager on the Dulux, Britannia Building Society and AA Membership titles ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.