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An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...with Durex Play. Lubricants to add pleasure to every touch." It then prompted viewers to click on the ad ... of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...
Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand....and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ... before airing on TV. It is understood that the appointed agency will be Durex s first retained ...
Durex, the condom brand owned by Reckitt Benckiser (RB), is launching a new social media and TV.... The ad is intended to emulate the properties of the new Durex product, which is described by RB ... , following RB's acquisition of SSL, which owned the Durex and Scholl brands, in July 2010 . Follow ...
Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.
has got into bed with Durex to promote safe sex. They ve even recast the band s name to read JUST ...
Warburtons has appointed former Durex marketer Megan Harrison to its number-two marketing role....was global marketing manager for Durex. Prior to that, Harrison spent five years at Kimberley-Clark, where ...
Durex is backing its Play products with a new winter campaign, featuring the recently introduced...The campaign, by McCann Manchester with media planning and buying by Universal McCann, breaks tomorrow (25 November). The campaign features two TV ads one for Durex's two in one massage range, and one for the Play lubricants, which will be supported by in-store, online and social media activity ...
Reckitt Benckiser has moved UK and global ad duties for its newest brands, Durex and Scholl...SSL International, the maker of Durex condoms and Scholl footcare products, was acquired by Reckitt Benckiser in a 2.54bn deal in July . The appointment of Euro RSCG ends Durex's 12-year ... will happen over the coming three to six months, Reckitt Benckiser said. In August Durex experimented ...
acquired SSL, as global category director to lead development for 'powerbrands' Durex and Scholl....-president of category development. Volker oversaw the Durex and Scholl brands as group marketing director at SSL ... that Volker's career has brought him back to RB. He has done an excellent job developing and growing Durex ... .5bn acquisition of SSL was completed last week. The Durex and Scholl brands will be added to RB ...
Durex is the latest brand to look to crowdsourcing to spice up its advertising and is launching a...The brand is inviting people to enter its "Create the Next Ad" contest via www.durex ... is 30 November and the names of the winners will be announced in December. Durex continues to work with its incumbent agency, McCann Erickson Manchester. However, the owner of Durex, SSL International ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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