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Tech: Nike rediscovers its leadership position with FuelBands

suggest it, but think of the field day a brand such as Durex could have with accelerometers ... ...

Reckitt Benckiser ramps up Durex global digital plans

Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand....and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ... before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

The joy of sex marketing

focused on sex, it is the pinnacle dare we say, climax of their year . Durex has launched its ... the category." Refik Oner, category manager of health and personal care at Durex-owner Reckitt Benckiser ... For the Performax Intense campaign, Durex has taken a light-hearted approach, using two turntables playing Marvin ...

Warburtons parts company with marketing director Hayes

Hayes is thought to have left the Bolton-based bread maker within the past few weeks. It is not known why he left, nor if he is to be replaced. Hayes joined Warburtons in the summer of 2007. In April last year, Warburtons appointed former Durex marketer Megan Harrison to its number-two marketing ...

Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

by consumer competitions across brands that also include Nurofen, Durex, and Clearasil. The activity, which ...

Reckitt Benckiser's Alan Thompson on 'power brand' innovation and life after Becht

the British division of the 8.5bn business, which is home to brands ranging from Durex to Cillit Bang ... and Durex, following its acquisition of SSL in 2010; these remain the central pillar of the business growth ... launched Durex Performax Intense line. This, he says, is a case in point. 'It's the first condom ...

Power 100: 50 and Up

of former Durex global marketing director Megan Harrison to the position of marketing controller. Hayes has ...

Reckitt Benckiser after Becht: a hard act to follow

be at the top of Kapoor's to-do list: managing the integration of Durex and Scholl owner SSL, which RB acquired ...

Reckitt profits climb as SSL takeover drives revenues

Group revenue came in at 2.2bn in the first quarter of 2011. Reckitt acquired SSL, which makes Durex condoms and Scholl footcare products, for 2.54bn at the end of October last year . The results are the first since the company announced last week that chief executive Bart Becht would retire in September ...

Reckitt Benckiser chief hands reins to Kapoor

). It bought SSL International, the maker of Durex, in 2010 for 2.5bn. According to its latest financial ...

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