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to pay the licence fee. Jeremy Lee on media at marketingmagazine.co.uk - Durex ad hits the spot A TV ad for Durex, promoting its pleasure-enhancing gel for women, has escaped a ban by the ASA. The ad ...
. The transition of sex toy sales into mainstream retail channels has not been without its bumps. Durex launched ... with other retailers. In October 2004, SSL was in talks with Boots to stock the Durex Play range ... of supermarkets - stocks Durex's vibrating penis rings alongside condoms, but does not offer full-size vibrators ...
Company, NatMags' monthly women's magazine, has teamed up with Durex to launch a celebrity
Durex, the biggest condom brand in the world, is relaunching with an identity designed to be softer...consultancy Elmwood. The activity is intended to get consumers to perceive Durex as a brand associated ... on Durex's strengths as a trusted, reliable brand and boost its appeal to a wider audience. Condom use is lower among older consumers, dropping by two thirds among the over-50s, and Durex plans to make ...
's behind it: Durex. What's the purpose: To raise awareness of the importance of using high-quality condoms and to sell more Durex condoms. The purpose of the week this year is to target healthcare professionals, particularly practice nurses, rather than consumers. Durex is undertaking an online survey ...
Durex is launching an online campaign in which it will offer cash incentives to recruit 'condom...A viral email will be sent to registered users of durex.co.uk encouraging them to sign up ... closes on 30 April. Durex is aiming to find 5000 volunteers in Britain and 1000 in Ireland through ... its condoms and potentially develop new products. Durex has an 87% share of the UK condom market ...
message. Partners included MTV and Radio 1, along with 1Xtra and Durex. An umbrella identity, Bare All ... offered advice and Durex donated 500,000 condoms through on-air promotions and at summer music festivals ...
, including a tie-up with Durex that included the creation of branded entertainment on channel4.com ...
Durex will become the first brand to advertise a sex toy on terrestrial TV when it launches an ad...to find the Durex Play Vibrations inside. She immediately accepts her partner's proposal. The end shot shows Durex's entire sexual-enhancement range under the 'Durex Play' banner. The ad will be shown on Channel 4 and Five, as well as on satellite. A spokeswoman said Durex is lobbying the BACC, as it believes ...
market leader Durex, which has an 85% share. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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