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An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...with Durex Play. Lubricants to add pleasure to every touch." It then prompted viewers to click on the ad ... of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...
Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand....and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ... before airing on TV. It is understood that the appointed agency will be Durex s first retained ...
first campaign for Durex since acquiring the brand, focusing on its newest innovation for Durex ...
Durex, the condom brand owned by Reckitt Benckiser (RB), is launching a new social media and TV.... The ad is intended to emulate the properties of the new Durex product, which is described by RB ... , following RB's acquisition of SSL, which owned the Durex and Scholl brands, in July 2010 . Follow ...
by consumer competitions across brands that also include Nurofen, Durex, and Clearasil. The activity, which ...
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt...Benckiser's UK marketing director now has Durex to add to his stable of brands. Its arrival follows last year's 2.54 billion purchase by RB of SSL, the owner of Durex condoms as well as the Dr Scholl ... ". Gaa's good vibrations result from the fact that Durex isn't only a brand that can be integrated well ...
has got into bed with Durex to promote safe sex. They ve even recast the band s name to read JUST ...
be at the top of Kapoor's to-do list: managing the integration of Durex and Scholl owner SSL, which RB acquired ...
Group revenue came in at 2.2bn in the first quarter of 2011. Reckitt acquired SSL, which makes Durex condoms and Scholl footcare products, for 2.54bn at the end of October last year . The results are the first since the company announced last week that chief executive Bart Becht would retire in September ...
in the UK and several other countries, which incorporates household brands Vanish and Durex, among others....the Durex, Clearasil and Veet brands, among others, to connect with students through "rather cheeky messages ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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