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Sector Analysis: Mobile

and engagement is only recorded when a player enters an e-mail address to redeem the reward. Mobext ... and the Shazam deal, but recently, we tested the Finnish start-up Senseg's E-Sense technology, which brings ...

We'll call you: BMW

, and the Mini-E, but I don't know whether you would be able to use that as it's an electric car and they can ...

Daily Mirror editor Wallace elbowed out ahead of seven day publishing model

the company s multi-media publishing strategy across our newspapers, online, mobile and new e ...

Think BR: Google spoiled the fun

their analytics for an e-commerce website that isn t dependent on Google for more than 50% of its traffic ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ... are not on air, the partnership will exist as a bespoke entertainment channel on both Heatworld.com and E4.com ... and social media, and the natural synergies between the Heat and the Channel 4/E4 brands." Last week ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Brand barometer: Coffee shops, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ... size for this research is 2,500 unique UGC inputs (e.g. audience opinions and perceptions) across 25 ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

museum of ancient Greek artefacts. All is calm, sunny and enlightened. I won t spoil the sting ... of their own economic tragedy; but one has to applaud the efforts of the S.E.A. (Greek Archaeologists ...

Brand barometer: Volkswagen Polo viral campaign reviewed

, version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.