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Trimedia and Euro RSCG E E to handle PR and advertising respectively in a three-year retainer deal. Reports
(R&E) techniques and no longer rely solely on media evaluation and Advertising Value Equivalents...and evaluation (R&E) techniques and no longer rely solely on media evaluation and Advertising Value Equivalents ... extent a particular company message has penetrated the media. The poll confirmed that PR R&E ... make use of R&E findings. Leader, p9. ...
. But now it's done the same with an e-mail sent out to journalists last week. The message, from LEWIS ... is one of the few people working hi-tech PR to understand what the 'blind carbon copy' feature on e-mail is for. But from the number of calls and e-mails received at PRWeek, it was a fair few. One rival ...
and the on-license drinks trade for the launch of Translucis. Translucis is a media and e-commerce venture...Propeller Marketing Communications has won two separate pitches to handle the advertising trade and the on-license drinks trade for the launch of Translucis. Translucis is a media and e-commerce venture aimed at bars and clubs, backed by drinks giant Diageo. ...
accused of using their size to squeeze the building societies and e-banks in a calculated attack...While Barclays new advertising extols the merits of being big, the bank was forced to carry the can for leading the campaign to impose surcharges for non-customers using their ATMs. They were accused of using their size to squeeze the building societies and e-banks in a calculated attack ...
Advertising agency Saatchi and Saatchi is set to bypass its sister PR agency The Rowland Company and appoint an in-house PR adviser to work on its Army recruitment account.
in the digital and e-commerce arenas. This branding campaign will concentrate on associating Bull with the e ...
(Company Annual Reports Online), and E-TV, a web-based corporate video and audio system. Both will now ...
Upstream is headed by chairman Tim Clement-Jones. Its clients span financial services, e-commerce and IT ...
is the media monkey, an animated character who dishes out all the gossip. After day one, he was getting e ... a cuttings service plus events diary for the day which can be e-mailed out. www ... an editorial team delivering 30 to 50 stories a day which can be e-mailed to users according to their needs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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