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Jaguar has teamed up with rock star Sting for a co-branded campaign for its S-Type car. The deal...Jaguar has teamed up with rock star Sting for a co-branded campaign for its S-Type car. The deal sees Sting appearing without a fee, in return for excerpts from the video for his new single Desert ... younger car buyers. The idea originated from Sting s choice of the car in his video for the song Desert ...
If you were attending Cannes this year, you could be forgiven for feeling that the good times are back. Lavishness was on the menu in a way it hasn't been for three years: yachts, Champagne and three-star restaurants were the order of the week. It's been a tough few years, so the temptation was to let...
British Airways' top marketer claims its experienced flight crews are the key to bolstering its brand following a series of security scares involving its aircraft.
and financial services campaign, following an undercover drugs sting by the News of the World.
complainants saying they knew people who had nearly died or had died from an adverse reaction to a sting ... it considered that the final film was "whimsical in the treatment of a bee sting", "farcical in tone ...
LONDON - Last week, environ-mental marketing was very much back on the agenda, as the UK's biggest energy companies quarrelled publicly over which was the greenest.
The Rainforest Foundation UK, the conservation charity founded by the singer Sting, is to crank up its PR work. A deal has been struck with corporate social responsibility specialist ... , is now being drawn up by Amazon MD Louise Morriss. Founders Sting and wife Trudie Styler ...
are not the first to turn away from the agency in the hunt for creativity. Channel 4's digital TV station E4 has a regular 'E Stings' competition, allowing young creatives to make idents for the channel with a 5 ...
Channel 4’s new digital TV channel E4 will be carried on Telewest cable networks, according...LONDON (Brand Republic) - Channel 4’s new digital TV channel E4 will be carried on Telewest cable networks, according to reports. Under the deal E4, which is scheduled to launch in January, will be available to Telewest’s 1.6m subscribers. NTL has already signed a deal to carry the channel for three years ...
BJK&E is to be rebranded as Maxus and will serve as the UK base for WPP's global Maxus media...of the Maxus network in October. Following the rebrand, BJK E will continue to be led by the joint managing ... . The UK is a crucially important market, and BJK E can help us deliver our vision there." Jennings said: "The way we ve positioned BJK E and the work we ve done fits well with Group M s plans for Maxus. We re ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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