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DIY advertising threatens the health of ad agencies

are not the first to turn away from the agency in the hunt for creativity. Channel 4's digital TV station E4 has a regular 'E Stings' competition, allowing young creatives to make idents for the channel with a 5 ...

MEDIA: E-supplement for Telegraph

The Daily Telegraph launched a weekly supplement on e-commerce, dotcom.telegraph, this week...The Daily Telegraph launched a weekly supplement on e-commerce, dotcom.telegraph, this week ... . It will contain three pages of e-commerce news, lifestyle driven features, profiles of leading figures in e ... : Connected was very much technology focused, whereas dotcom.telegraph is driven by e-business news. I m ...

BOL push for e-books

Books Online, (BOL) the Bertelsmann owned e-commerce service which launched in the UK last week...Books Online, (BOL) the Bertelsmann owned e-commerce service which launched in the UK last week, is planning ads to push traffic to its site to compete with online giant Amazon and Virgin Books, which launches in April. The campaign will go live in the next two weeks and includes national print ...

OPINION: MILES ON ... E-CREDENTIALS

an extremely sharp learning curve. So far Miles Calcraft Brigninshaw Duffy has done six internet or e ... million loss in the first year . What is absolutely clear is that the internet and e ... share of the communications budget. E-commerce offers enormous advantages to the public. Among ...

SALES PROMOTION: A lesson in online brand promotion - Robert McLuhan reveals how e-tailers can

with the offer of a high-performance Subaru Impreza. E-mail, too, is a particularly promising strategy ... Aaron O Sullivan. One partner is office and home furniture e-tailer Space2.com, whose managing ... . Universal Music, owner of the Motown, Polydor and Island labels and artists such as Elton John, Sting ...

e-books fail to excite consumers

Despite the hype, consumers do not believe the e-book will replace the traditional paperback...LONDON (Brand Republic) - Despite the hype, consumers do not believe the e-book will replace the traditional paperback, according to a new survey. The survey by US magazine Publishers Weekly found that 60% of the 1,140 book-buyers questioned were unfamiliar with the e-book format and only four believed e ...

MEDIA: Connectis aims at e-commerce

Pearson, the publisher of the Financial Times, this week launches a new pan-European e...Pearson, the publisher of the Financial Times, this week launches a new pan-European e-commerce magazine, Connectis, designed to provide readers with an informed view of developments in e ... ; the financial services revolution; tackling the online consumer; getting the most out of the e-economy and e ...

E-snooping bill becomes law

The controversial regulation and investigatory powers bill, dubbed the “e-snooping bill”, has been...LONDON (Brand Republic) - The controversial regulation and investigatory powers bill, dubbed the “e-snooping bill”, has been passed into UK law. The RIP bill gives the government the power to intercept email and demand access to encryption keys. It was approved in the House of Commons yesterday ...

Freud arm will exploit e-business

Freud Communications has established a division to bid for a chunk of the rapidly growing e...Freud Communications has established a division to bid for a chunk of the rapidly growing e-business market. According to Freud s head of corporate communications, Oliver Wheeler, the aim ... , he said. At present the e-team is working for eight new businesses, including four which ...

E-commerce fails to penetrate in the UK

LONDON - The first official survey of e-commerce by UK businesses has found that online sales...The Office for National Statistics survey covered 9,000 private businesses with 10 or more employees across the economy. It showed that e-commerce sales accounted for 57bn, or 2% of sales. Excluding ... values of e-commerce sales were in the wholesale, retail and travel sectors. Business-to-consumer sales ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.