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LONDON - Online brokerage firm E*Trade has been fined 90,000 ( 63,739) by US regulators, who claim...of the newspaper ads, E*Trade had promoted a new mutual fund, claiming that research company Morningstar had ranked ... the fund. In a direct mail campaign, E*Trade offered potential investors a 75 ( 53.12) bonus for opening an account with the company. The regulators claimed that E*Trade misled customers by saying ...
A global standard to promote consumer confidence in e-commerce could be in place as early as next...A global standard to promote consumer confidence in e-commerce could be in place as early ... launch of Trust UK by Patricia Hewitt, Minister for E-commerce and small business. Decisions ... the evolution of a global hallmark for promoting trust in e-commerce begin to accelerate. DMA chief ...
LONDON - Britannia Building Society has hired email marketing agency E-Relationship Marketing...Britannia is using E-RM's Digital Marketeer and Deter-mine technology platforms to distribute ... of the building society's mortgage and savings products among existing customers. Wayne Lancaster, e ... for us and E-RM provide to be the supplier that was able to meet all of those requirements." Britannia ...
LONDON - Boots is to boost its email marketing efforts with the appointment of e-Dialog to handle...E-Dialog is to help improve the relevance of Boots' email campaigns, which the company hopes ... -month pilot programme, in which e-Dialog improved the open and click-through rates for Boots e ... are delighted to work with e-Dialog on Boots' email communications. "With e-Dialog's advanced reporting ...
LONDON – Carlson Marketing Group has chosen e-Relationship Marketing as its new provider of email...chose e-RM for its ability to integrate with Carlson's other software platforms. Paul Sage, marketing ... for ourselves and our clients if we used an external supplier." e-RM's service is provided through its ... of e-RM, said: "The ability to accurately capture and analyse customer data is absolutely key to any ...
thanks to a viral e-card campaign created by Greenpeace UK....Concept and creative for the project was developed by E3 London and will feature a royal look-a-like emulating HRH in her Christmas message by way of viral e-message that gives recipients festive tips, hints and advice on how to have a greener Christmas. The e-card sender will be asked to answer a handful ...
LONDON - Email marketing specialist e-Dialog has launched a service allowing marketing messages...transactional and marketing emails through the same system, using e-Dialog's Precision Transaction Messaging. Transactional messages are traditionally sent by a company's IT or e-commerce system so have not offered ... .com, said: "Since e-Dialog automated our transactional messaging with branding and promotional components ...
LONDON - Energy provider E.ON has extended its contract with EuroDirect for the provision...Cameo classification products for customer segmentation, profiling and prospect targeting. E ... to upgrade to additional or alternative services. John Dobson, managing director of EuroDirect said: "E ... ." E.ON will continue to use EuroDirect's data matching techniques to match enrichment data to its ...
LONDON - Email marketing company e-Dialog is to release its latest software package, which focuses...The package, called The Relevance Trajectory, is described by e-Dialog as the first of its kind ... -by-step process. E-Dialog said that 97% of marketers used email to contact customers, making it increasingly ... of campaigns. John Rizzi, president and chief executive officer at e-Dialog, said: The Relevance Trajectory ...
LONDON – Email marketing specialist E-Dialog is to enter the direct mail market with the launch..., this will enable clients to better integrate their email and direct mail campaigns. John Rizzi, E-Dialog chief ... clients is using this new integrated service, according to E-Dialog, however, the firm has declined to name them, only referring to them as a "web solutions provider". E-Dialog, whose investors include ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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