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Malibu 'E! idents' by Audacity

Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel....The idents show a group of friends going about their normal lives, which are interrupted by "celebrity moments". The idents launched at 9pm on 25 August and will run for four months. They will be supported by E! online activity and a social media campaign. ...

Sainsbury's backs e-commerce site with first campaign

LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.

MPG creates E! Entertainment Facebook campaign

MPG International Media Contacts is to promote E! Entertainment's 'Live From the Red Carpet...The show, from E! Entertainment, the US-based TV network, began in 1996 with a Joan Rivers ... to click a link to drive them back to the E! Online Facebook page . The app is integral to 'The Party ... E! Entertainment Television's 'Live From the Red Carpet' programming event for the 2011 Bafta Awards ...

Nokia rolls out 'Destination E7' campaign

craftspeople, to promote the launch of its new E7 smartphone....The 'Destination E7' campaign, created by Wieden+Kennedy and bought by Carat, is based on two craft bloggers' week-long journey from Scotland to London, to meet the creators of quirky items across the UK. The footage has been made into a 30-second TV spot, made by production company Mustard London ...

E.ON 'energy fit' by DLKW Lowe

E.ON has launched a campaign by DLKW Lowe to promote its new website eonenergyfit.com which

Sony links with Dennis for Vaio e-zine

and creative executions and we believe the Vaio e-zine is just that: a revolutionary, original piece of direct ...

Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... advertising stings between the ads, but have given it a Christmas twist. "We have also developed ...

E.ON talks home energy savings with experiential campaign

E.ON, the power and gas company, has launched an experiential campaign that demonstrates how easily...The E.ON Energy Fit Experience, created by experiential agency RPM, ties in with the brand's sponsorship of the FA Cup. E.ON is contacting 7,000 customers in London and Nottingham through direct ... " at the event, which calculates what consumers could buy with the money saved on their power bills. E.ON energy ...

E.ON targets British Gas with price freeze pledge

E.ON is pushing its pledge to not increase home energy prices in 2012 with a national press...The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012 ... , which could result in a further 50 added to household bills. Creative by DLKW Lowe states that E ... for the tactical press campaign. The campaign launched today and comes the day after E.ON promised not to raise ...

Pizza Hut Delivery launches spoof ad exclusively on E4

The 11-month campaign will break on E4 tonight (17 February) as part of an exclusive partnership between Pizza Hut Delivery and Channel 4, which has been brokered by Starcom. The ad has been created ... . Mags Dixon, director of marketing at Pizza Hut Delivery, said: "Partnering with E4 and developing a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.