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E.ON appoints LBi to handle digital account

17 Jun 2010 | by Anne Cassidy

E.ON has appointed LBi to its digital account after a pitch against undisclosed agencies..... It will initially redesign E.ON's website. The pitch kicked off last February and was handled by Agency Insight. E.ON previously worked with Grand Union on its digital business. Delaney Lund Knox Warren currently handles E.ON's ad account, which also includes some online work. In May, E.ON launched its first TV campaign ...

Stella McCartney targets UK with e-commerce

29 Nov 2010 | by Sarah Shearman

Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first

EHS 4D scoops E.ON's £5m direct business

01 Dec 2011 | by Matt Williams

E.ON, the energy company, has appointed EHS 4D to handle its £5 million direct marketing account....Insight. EHS 4D will now oversee E.ON's consolidated direct marketing activity, with particular ... Tesco Clubcard vouchers. E.ON has previously worked with a number of agencies, including 20:20, on various projects. DLKW Lowe handles the E.ON creative account, while LBi was appointed to oversee ...

E.ON kicks off review of £5m direct marketing business

18 Aug 2011 | by Sara Kimberley

E.ON, the energy company, is reviewing its £5 million direct marketing account..... E.ON began informal discussions with direct marketing agencies at the beginning of the year, but the process did not progress to a pitch. However, E.ON is now expected to ramp up its direct marketing activity after its recent tie-up with Tesco. E.ON and Tesco are taking on British Gas and Sainsbury ...

Web TV Enterprise to represent E! Online video content

27 Jul 2010 | by Sarah Shearman

Entertainment broadcaster E! Online has appointed video advertising network Web TV Enterprise...E! Online features celebrity gossip, entertainment news on demand and it launched video ... and BBC Worldwide. Jamie Estrin, managing director of Web TV Enterprise, said: "E! Online is a great ... 20 million online viewers. "E! Online offers TV advertisers the ability to extend the reach ...

E.ON calls review to refresh its direct roster

03 Feb 2011 | by Sara Kimberley

E.ON is holding a review of its £5 million direct marketing account as part of its two.... E.ON currently uses a number of small regional agencies to handle its DM. Previously, E.ON used Tequlia\London, which worked on the integrated E.ON business with its sister agency TBWA\London. However, TBWA lost the account to DLKW in 2009. The DM pitch follows an E.ON digital pitch last year ...

Beleaguered A4e turns to Quiller's George Bridges

28 Mar 2012 | by John Owens

Under-fire 'welfare to work' company A4e has brought in support from the Conservative Party..., and his crisis management role will be to help A4e get through its present mess. Controversy first erupted around A4e in February, following the arrest of four employees after a police investigation into allegations of fraud. Chris Philipsborn, director of comms at A4e, said: A4e s policy and strategy team ...

YouView picks A&E in dramatic pitch U-turn

04 Nov 2010 | by Campaign staff

Two weeks after handing the creative business worth a reported 40 million over four years to CHI and Partners, YouView admitted yesterday that the account will now be handled by Adam Eve. YouView s marketing director Tim Hunt said A E "are one of the most creative and dynamic new agencies ...

Virgin Gaming launched alongside Microsoft's Kinect

15 Jun 2010 | by Mark Banham

Virgin has officially launched its new games arm, Virgin Gaming, at the E3 conference in Los...with anyone in the world", and would allow gamers to "win the biggest prizes." Also launched at the E3 event ...

TWLV Gaming seeks agency for online lottery launch

01 Sep 2011 | by Anne Cassidy

TWLV Gaming is on the hunt for an advertising agency to create a launch campaign for an e

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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