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Danny Rogers: Lobbyists are at the mercy of stings

David Cameron's prophecy, months before taking over as Prime Minister, that 'secret corporate lobbying' was the 'next big scandal waiting to happen' has proven not only prescient, but possibly self-fulfilling.

EDF's 'Green Britain Day' event stings rivals into war of words

LONDON - Last week, environ-mental marketing was very much back on the agenda, as the UK's biggest energy companies quarrelled publicly over which was the greenest.

Malibu 'E! idents' by Audacity

Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel....The idents show a group of friends going about their normal lives, which are interrupted by "celebrity moments". The idents launched at 9pm on 25 August and will run for four months. They will be supported by E! online activity and a social media campaign. ...

E4 celebrates 10 years

Channel 4's digital TV stablemate E4 celebrates its 10th anniversary this week in its most...From modest beginnings, E4 is now available on Sky, Virgin Media, ntl, Telewest and Freeview ... , and the third series of 'The Inbetweeners', which peaked with 4.1 million viewers, E4's biggest audience to date ... Sopranos' and 'One Tree Hill'. The beginning E4 launched on Sky Digital and Cable (NTL Telewest ...

Telewest to carry E4

Channel 4’s new digital TV channel E4 will be carried on Telewest cable networks, according...LONDON (Brand Republic) - Channel 4’s new digital TV channel E4 will be carried on Telewest cable networks, according to reports. Under the deal E4, which is scheduled to launch in January, will be available to Telewest’s 1.6m subscribers. NTL has already signed a deal to carry the channel for three years ...

Nokia rolls out 'Destination E7' campaign

craftspeople, to promote the launch of its new E7 smartphone....The 'Destination E7' campaign, created by Wieden+Kennedy and bought by Carat, is based on two craft bloggers' week-long journey from Scotland to London, to meet the creators of quirky items across the UK. The footage has been made into a 30-second TV spot, made by production company Mustard London ...

MPG creates E! Entertainment Facebook campaign

MPG International Media Contacts is to promote E! Entertainment's 'Live From the Red Carpet...The show, from E! Entertainment, the US-based TV network, began in 1996 with a Joan Rivers ... to click a link to drive them back to the E! Online Facebook page . The app is integral to 'The Party ... E! Entertainment Television's 'Live From the Red Carpet' programming event for the 2011 Bafta Awards ...

E4 brings in Hot Cherry

E4.com has signed up digital specialist Hot Cherry to promote its involvement in this year's Golden...The online entertainment zone is sponsoring a new category that gives entrants the chance to win 5,000 and a golden joystick by submitting a web-based game. Hot Cherry was hired without a pitch, having previously worked for E4.com on other projects. The agency plans to promote the awards across ...

Associated appoints E3 for website redesign

appointed digital agency E3 to redesign its entire ‘This Is' network of regional newspaper websites....E3, which won the account after a six-way pitch, will develop a new design that will be rolled out ... ll be working with E3 to ensure we can capitalise on the sites very loyal and active user base ... at E3, said E3 will carry out user research to form the basis of the redesign for the sites, which ...

V&A appoints E3 for microsite work

LONDON - The Victoria and Albert Museum has appointed digital agency E3 to create microsites...agency to work on two of its concurrent projects. E3 have been asked to create microsites that will give ... interactivity and advance ticket sales. E3 s appoint is the fourth consecutive time it has been chosen by V A ... Avery, joint managing director of E3, said: The web is playing an increasingly important part ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.