BA crews to take sting out of security scares
15 Jan 2004 | by Daniel Rogers
British Airways' top marketer claims its experienced flight crews are the key to bolstering its brand following a series of security scares involving its aircraft.
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Jaguar teams up with Sting
23 Mar 2000 | by BEN ROSIER
Jaguar has teamed up with rock star Sting for a co-branded campaign for its S-Type car. The deal...Jaguar has teamed up with rock star Sting for a co-branded campaign for its S-Type car. The deal sees Sting appearing without a fee, in return for excerpts from the video for his new single Desert ... younger car buyers. The idea originated from Sting s choice of the car in his video for the song Desert ...
New campaign: E.ON
29 Nov 2006
E.ON is promoting its sponsorship of the FA Cup with a series of idents around match coverage...The energy firm is sponsoring the tournament for the first time this year. The first ident features Championship side Sunderland; entitled 'Shoot the O', it shows Sunderland fans hoofing footballs through a giant E.ON sign. E.ON is backing the TV work with a raft of promotional activity as well as a ...
BOL push for e-books
11 Mar 1999 | by IAN DARBY
Books Online, (BOL) the Bertelsmann owned e-commerce service which launched in the UK last week...Books Online, (BOL) the Bertelsmann owned e-commerce service which launched in the UK last week, is planning ads to push traffic to its site to compete with online giant Amazon and Virgin Books, which launches in April. The campaign will go live in the next two weeks and includes national print ...
MEDIA CHOICE/E4
25 Jan 2001
Howard Nead, Director of screen strategy, New PHD E4 s opening night was probably the most eagerly anticipated launch in the multi-channel world since Sky won Premier League football rights. It has received massive media coverage, backed by a highly visible marketing push using both traditional ...
NEWS BRIEF: Shazam signs deal with Universal Records
02 Oct 2003
Sting's latest single, Send Your Love. Sting fans who have registered with Universal or Shazam
SALES PROMOTION: A lesson in online brand promotion - Robert McLuhan reveals how e-tailers can
23 Mar 2000 | by ROBERT MCLUHAN
with the offer of a high-performance Subaru Impreza. E-mail, too, is a particularly promising strategy ... Aaron O Sullivan. One partner is office and home furniture e-tailer Space2.com, whose managing ... . Universal Music, owner of the Motown, Polydor and Island labels and artists such as Elton John, Sting ...
Powergen set to rebrand as E.ON
16 Nov 2005 | by Ben Carter
Powergen is preparing to rebrand its consumer retail operations to parent brand E.ON from early...corporate arm to E.ON and has in the past month run ads telling customers that Powergen is an E.ON company ... rebrand until now because of concerns over the impact it will have on Powergen customers. E ...
E.ON calls time on PowerGen
24 Oct 2007 | by Staff
LONDON - Utilities company E.ON has confirmed that it is dropping the Powergen name from all its...E.ON has been phasing out the brand by stealth -- in June it launched a TV, press and outdoor campaign, introducing a red logo that is in keeping with E.ON s corporate identity (Marketing, 27 June). Separately, this week the utilities giant launched an integrated campaign to drive awareness of its green ...
E.ON calls time on PowerGen
24 Oct 2007
Utilities company E.ON has confirmed that it is dropping the Powergen name from all its residential...E.ON has been phasing out the brand by stealth - in June it launched a TV, press and outdoor campaign, introducing a red logo that is in keeping with E.ON's corporate identity (Marketing, 27 June). Separately, this week the utilities giant launched an integrated campaign to drive awareness of its green ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
