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LONDON - United Business Media has scrapped its business-to-business e-commerce strategy...United, which last month cut its online spending for the third time this-year, closed the e-commerce side of its agricultural website Farmgate.co.uk. The media company has also abandoned plans ... 's online business plan was based on providing news and industry-specific content over the web alongside e ...
WPP Group has bought US e-services consultancy firm Imaginet for an undisclosed sum....LONDON (Brand Republic) - WPP Group has bought US e-services consultancy firm Imaginet for an undisclosed sum. The acquisition continues WPP’s strategy of developing new-media interests both directly through the strengthening of established businesses and indirectly through new ventures. WPP, the world ...
LONDON - Email marketing specialist e-Dialog has launched a service allowing marketing messages...transactional and marketing emails through the same system, using e-Dialog's Precision Transaction Messaging. Transactional messages are traditionally sent by a company's IT or e-commerce system so have not offered ... .com, said: "Since e-Dialog automated our transactional messaging with branding and promotional components ...
LONDON - Email marketing company e-Dialog is to release its latest software package, which focuses...The package, called The Relevance Trajectory, is described by e-Dialog as the first of its kind ... -by-step process. E-Dialog said that 97% of marketers used email to contact customers, making it increasingly ... of campaigns. John Rizzi, president and chief executive officer at e-Dialog, said: The Relevance Trajectory ...
LONDON - Email marketing company e-Dialog has appointed Simon Green to the newly created role...Green brings 15 years of international strategy and marketing credentials to e-Dialog after a ... will report to Simone Barratt, e-Dialog managing director, and will apply his database and strategic on ... -channel communication programmes that create customer relationships for e-Dialog's clients. Before joining e ...
LONDON - Mills & Boon is making a major commitment to e-book publishing with the decision to make...The publisher is making all titles available as e-books every month, with the exception of its ... , such as the Blackberry, computers and special e-readers, which are designed to replicate the experience of reading a book ... retailer to make a major push in the e-book market by encouraging publishers to make digital versions ...
LONDON - Classified website Fish4 has appointed digital agency E3 to revamp its jobs, homes and car...E3 will initially be tasked with updating the look and feel of the sites to bring them in line ... which provides help and advice to users. E3 will also be tasked with improving the overall commercial ... and improving conversion for e-commerce processes through usability testing. Lisa Walker, Fish4 marketing ...
LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow...The company said customers would benefit from e-lab's user-friendly interface and automated set-up, claiming the package can send over half-a-million emails in 30 minutes. ListLab said it planned to host ... . "The use of e-lab as a sophisticated e-CRM tool enables a marketer to do exactly this." If you have ...
UK retail group Kingfisher is considering splitting its e-commerce business when it demerges its...LONDON (Brand Republic) – UK retail group Kingfisher is considering splitting its e ... not confirm what would happen to its e-Kingfisher business, which includes a 38% stake in French ISP, Liberty ... merchandising team within e-Kingfisher and combine it with the Superdrug and Woolworths company. The plans ...
communications under the banner e-Ketchum. Managing director Paul Charoy, who recently joined Ketchum from DDB...PARIS: Ketchum last week launched its new media development group providing interactive communications under the banner e-Ketchum. Managing director Paul Charoy, who recently joined Ketchum from DDB ... s clients for e-Ketchum include dot.coms such as motor sales site onlycar.com and stepstone.fr, a jobs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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