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ITV's Howell says ad bans 'won't help fat kids'

LONDON - ITV has issued a stinging attack on government restrictions on the marketing of food

E.ON in push to convert home mover prospects

Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make...from British Gas in October, E.ON has reached around 50,000 households. It is now paying ... -by-month basis. The terms allow E.ON to make phone calls to prospects about utility services and about the contents of the Home Move Box E.ON supplies a TV power-down plug. It must not promote non-utility related ...

E45 embarks on £1m ad activity

E45, the hand and body moisturiser, is preparing its biggest campaign in a decade with its first...Dry Skin Specialists' and 'Dry Skin Expertise', to highlight the benefits of using E45 during cold ...

E&J Gallo to run summer rose activity

LONDON - E&J Gallo Winery is launching a multimillion-pound summer marketing drive to capitalise

Watchdog slams E.ON wind farm ads

for E.ON's West Ancroft wind farm....for around 10,200 homes and readers would understand this to be an approximation. Because E.ON had ...

Toni & Guy preparing to make e-commerce debut

LONDON - Upmarket hairdressing chain Toni & Guy is overhauling its digital strategy to offer e...The revamp, part of the company's strategy of developing a consistent global brand identity, will see the company sell its entire range of commercial and professional hair products online for the first time. E3 Media will develop the updated web service, which will roll out later this year ...

FCUK rapped by ASA for condom giveaway e-mail

French Connection has fallen foul of the Advertising Standards Authority (ASA) once again over an e...The condoms were given away free with T-shirts, and the e-mail contained slogans that appeared on the shirts, such as 'Practise safe sex, go FCUK yourself'. The ASA ruled the ad was offensive. Last year, it condemned the firm for its 'Kinkybugger' ad. The ASA has also upheld a complaint by easyJet against flybe ...

E45 partners Peppa Pig for Junior push

E45, the skincare brand owned by Reckitt Benckiser (RB), has partnered with the Peppa Pig children...Reckitt Benckiser will donate 10p from each E45 Junior product sold over the next 18 months ... and in-store promotions. An incentive voucher scheme will run through a joint website, www.peppapig.e ... . "E45 Junior is a range designed to make bathtime more fun for children, and easier and effective ...

News brief: Boodles makes e-commerce debut

Boodles, the luxury jeweller, is making its e-commerce debut as it expands its international store

Nude Skincare launches e-commerce site

& Wild, and backed by Ali Hewson, wife of U2 front man Bono, has launched a new e-commerce website.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.