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Diary: The asking price for this Cuper model is pounds 25k

sting - just another day for Vanessa Fortnam, a director of Bristol-based Corixa Communications....A kidnapped media star, a woman in the wings fielding blackmail calls and an undercover police sting - just another day for Vanessa Fortnam, a director of Bristol-based Corixa Communications. Fortnam, account director for Cuprinol, was pulled into the underworld drama after Cuprinol Man - star ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e

to build their cyber brands. US children s e-tailer eToys has appointed Jackie Cooper PR; media ... consumer PR for a range of e-tailers, says: After you ve analysed the brand characteristics, the main ... that whatever a brand promises, if an e-tailer fails to deliver on-site navigation, product or service, its ...

STOP PRESS: Dawson Walker regains e-commerce work

Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool...Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool enabling computer reseller Hyperchannel to sell via the internet. The contract, which covers seven European markets, was awarded after a four-way pitch including Ketchum, Ogilvy PR and Gyro. Dawson ...

the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

Go on, make a cup of tea. Put your feet up. Forget about the crowds and buy your presents from home this Christmas.

high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a

with a weather eye on the market were not surprised by Boo s downfall, and other potential e ... handicap. But should any blame be laid on the e-tailer s marketing and communications strategy ... confidence and earned the e-tailer serious criticism from the media. Although the marketing team ...

CAMPAIGNS: Turning PCs into screen savers - Hi-tech PR

With e-commerce now an everyday reality, The Red Consultancy and its client Microsoft Network put...With e-commerce now an everyday reality, The Red Consultancy and its client Microsoft Network ... . Every two hours she would e-mail them, asking which of 24 listed emotions they were experiencing. The four internet guinea pigs were only able to communicate with the outside world via e ...

CAMPAIGNS: Beenz stirs up a hive of publicity - Hi-Tech PR

Beenz is the name of a new, on-line currency. An innovative concept in the world of e...Beenz is the name of a new, on-line currency. An innovative concept in the world of e ... to e-mail the agency for further information. This generated a hit list of dozens of journalists ... . Verdict Yet another internet start-up company launching into the crowded e-commerce market ...

MEDIA BRIEFS: Schofield joins Boots/Granada offshoot

comprises a website covering e-shopping and advice, as well as a live TV channel. Schofield was formerly...The Boots/Granada health and wellbeing network, which is due to launch in spring, has appointed Simon Schofield as commissioning editor. He will be responsible for TV output on the network, which comprises a website covering e-shopping and advice, as well as a live TV channel. Schofield was formerly ...

Why Cole’s retirement tale fans the flames of incredibility

Regular readers of this column know that I don t go a bundle on conspiracy theory. But Michael Cole s early retirement from Harrods and his six-figure salary without a cross word, but with reputedly a pounds 50,000 pension, just doesn t add up. Indeed, the old Royal TV correspondent went without giving...

Littlewoods picks Target to modernise its image

Littlewoods, the high street retailer, catalogue shopping service, and e-commerce merchant, has appointed The Target Consultancy to handle its brand PR. The account, which is worth pounds 150 ... e-commerce capabilities. Of the need for brand PR, Fernihough said: 'Littlewoods ...

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