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and financial services campaign, following an undercover drugs sting by the News of the World.
LONDON - Utilities company E.ON has confirmed that it is dropping the Powergen name from all its...E.ON has been phasing out the brand by stealth -- in June it launched a TV, press and outdoor campaign, introducing a red logo that is in keeping with E.ON s corporate identity (Marketing, 27 June). Separately, this week the utilities giant launched an integrated campaign to drive awareness of its green ...
LONDON - Energy provider E.ON has extended its contract with EuroDirect for the provision...Cameo classification products for customer segmentation, profiling and prospect targeting. E ... to upgrade to additional or alternative services. John Dobson, managing director of EuroDirect said: "E ... ." E.ON will continue to use EuroDirect's data matching techniques to match enrichment data to its ...
LONDON - E.ON, the home energy group formerly known as Powergen, has awarded its media planning...The business includes E.ON's online media planning and buying account, formerly handled by Zed Media. MediaCom pitched against Initiative, the incumbent on E.ON's offline media planning and buying account, along with other agencies including PHD. Last month E.ON hired MVi, the digital division ...
marketing position at energy provider E.ON....Davies, who will leave the bank this summer after five years, takes on the new role of director of brand and communication at E.ON, where his responsibilities will include advertising, sponsorship ... , and will report directly to Paul Golby, chief executive of E.ON UK. Davies said: 'It's a fantastic opportunity ...
LONDON - An ad campaign for E! Entertainment television will feature the likes of Elizabeth Hurley.... An E! print campaign will also appear in UK trade magazines throughout November. The campaign has been developed by E!'s in-house creative and marketing teams and involved an extensive search in the UK to find ... whether my partner's called Hugh and my questionable acting abilities!" E! Entertainment Television ...
LONDON - The Advertising Standards Authority has banned an e-mail ad from the retailer Matalan...The e-mail stated: "Your home in the sun for just 22.49 a month less than your holiday! And own your property abroad for less than your holiday." A recipient challenged the claim for being misleading as she understood that buyers bought a two-week slot for 15 years, after which the property ...
of programming on its Paramount and E! channels to coincide with the paperback launch of Marian Keyes' novel
with Marriott International to implement a strategic, creative programme to harness the growing importance of e ...
LONDON - Bauer Media is attempting to take a slice of the growing online retail sector with the launch of a website called Cocosa.com, which it will position as a high-end fashion portal selling luxury brands at discount prices.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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