BA hosts online 'auction' for Euro comms account
13 May 2005 | by Sarah Robertson
from low-cost airlines and - in an unusual arrangement - has staged an e-auction for the business.
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Editorial: BA e-bidding changes face of procurement
13 May 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
four shortlisted agencies - in the form of an 'e-bid' - BA held its first PR 'e-auction' to finalise ...
Trimedia picks up Carmen account
29 Apr 2005 | by Tom Williams
South African e-commerce marketing company ForwardSlash, which ran the review, said Trimedia's brief would include bringing the Belle Rock Gaming business to the UK, where its online casino The Gaming Club is already established. The agency saw off Hill Knowlton, Fleishman-Hillard and Pleon ...
HMV seeks agency for download task
01 Apr 2005 | by Tom Williams
HMV e-commerce director Europe Stuart Rowe confirmed that the group was in talks with agencies about HMV's music download service, which will be named in a month's time and is scheduled for launch this summer. Market sources say the account could be worth as much as £100,000. 'I am not going to talk ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
