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In-house PR departments in IT firms are using research and evaluation (R&E) to justify PR budgets...Week reported last week that half of companies in the public sector use this method of R&E ... and seven are using issue analysis. The results show that much of the R&E is used outside the media and PR departments. Eight of the companies polled said that R&E is used by their senior management ...
PALO ALTO, CA: Hewlett-Packard has named The Hoffman Agency as its sole agency of record for the e...PALO ALTO, CA: Hewlett-Packard has named The Hoffman Agency as its sole agency of record for the e-Services Solutions group. The account, reportedly worth several million pounds in annual fee income, was previously held by Citigate Cunningham. The shift ends the joint venture between the two PR firms, called ...
Hi-tech PR agencies are ahead of other PR industry sectors in the range and sophistication of the research and evaluation methods they employ, according to a PR Week straw poll.
Virgin company dedicated to it. However, the sheer breadth of the e-business field ... 's IT flagbearer, this week unveiled a new look with a pledge to maximise its e-business coverage. Less ... looked at producing its own monthly e-business title before rejecting the idea on the grounds ...
German e-commerce software firm Netlife has hired Brodeur A Plus to launch the company in the UK....German e-commerce software firm Netlife has hired Brodeur A Plus to launch the company in the UK. Founded in 1996, Netlife uses international standards to set up on-line banking, internet payment and e-commerce services. Fees are expected to top pounds 100,000 annually for the business ...
A lack of communication between councils' PR and IT teams is slowing the drive towards e...While many councils are embracing the Government's e-government directive, overall progress remains ... of authorities offering full transactional e-services to council tax-payers has risen by only three, to four. London borough council websites continue to lead the way in e-government, offering mature e-services when ...
Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool...Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool enabling computer reseller Hyperchannel to sell via the internet. The contract, which covers seven European markets, was awarded after a four-way pitch including Ketchum, Ogilvy PR and Gyro. Dawson ...
. It seems that Harvard PR has embarked upon a ruthless e-mail recruitment drive to snare the best in the industry. Last week Andrea Kruck, PA to Harvard s MD Nicholas Taylor, sent out e-mails across ... to contact her. However, it seems that Harvard s targeting went a little awry. One e-mail landed ...
, makers of internet e-mail communications software....Copithorne and Bellows has won the global PR account for San Diego-based Qualcomm Eudora Products, makers of internet e-mail communications software. The account team based in Copithorne and Bellow s Silicon Valley office in San Jose, will exploit the agency s 15 offices around the globe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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