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Malibu 'E! idents' by Audacity

Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel....The idents show a group of friends going about their normal lives, which are interrupted by "celebrity moments". The idents launched at 9pm on 25 August and will run for four months. They will be supported by E! online activity and a social media campaign. ...

SALES PROMOTION: A lesson in online brand promotion - Robert McLuhan reveals how e-tailers can

with the offer of a high-performance Subaru Impreza. E-mail, too, is a particularly promising strategy ... Aaron O Sullivan. One partner is office and home furniture e-tailer Space2.com, whose managing ... . Universal Music, owner of the Motown, Polydor and Island labels and artists such as Elton John, Sting ...

Fox's Biscuits 'ultimatum' by Mother

Vinnie, the lovable Italian American gangster panda is back in a new sting for Fox's biscuits

Sainsbury's e-commerce director resigns

LONDON - Angela Megson, e-commerce director at Sainsbury's, has resigned just a week after...Megson leaves the company after only 18 months in the job. Prior to moving into the e ... . Sainsbury's said that her depature does not impact upon its e-commerce strategy and that it plans ... and internet food and drink channel. Lassiter comes to his new job with past e-commerce experience ...

ITV's Howell says ad bans 'won't help fat kids'

LONDON - ITV has issued a stinging attack on government restrictions on the marketing of food

E-xentric creates website for Glenrothes malt whisky

LONDON - Independent agency E-xentric Thinking has created a website for single malt whisky brand...E-xentric was appointed by the brand's owner Cutty Sark International, having previously developed ... launched a banner advertising campaign, also created by E-xentric. Joanne Burrell, marketing services ... to expect, E-xentric Thinking more than met the brief -- we're very pleased." E-xentric Thinking is a 25 ...

E&J Gallo rebrands with focus on family heritage

E&J Gallo Winery is rebranding its core range to Gallo Family Vineyards....Hunter, marketing director for Western Europe at E&J Gallo, said the activity will capitalise ... by BBDO. Glenn Caton, senior marketing director for Europe at E&J Gallo, said the group ...

E&J Gallo unveils first French wine

E&J Gallo, the Californian-based wine company, is to launch its first French wine brand, Red...Produced in the Languedoc Roussillon region, it comprises three lead varietals, Chardonnay, Merlot and Syrah, and will sit along E&J Gallo's other export brands McWilliams and Whitehaven, from Australia ... in French wine sales. The French category is growing at 1.77% in the US, according to E&J, which claims its ...

E-card site Madopolis secures top sponsors

of Madopolis.com, a new e-card site which will enable consumers and businesses to send fun visual messages...of Madopolis.com, a new e-card site which will enable consumers and businesses to send fun visual messages, invitations and greetings via e-mail, while raising money for charity. Madopolis, which launches this week ... inserting the address of the recipient, and sending it. For each e-card sent, the sponsors donate 2p ...

E&J Gallo to run summer rose activity

LONDON - E&J Gallo Winery is launching a multimillion-pound summer marketing drive to capitalise

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.