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LONDON - Last week, environ-mental marketing was very much back on the agenda, as the UK's biggest energy companies quarrelled publicly over which was the greenest.
E.ON is promoting its sponsorship of the FA Cup with a series of idents around match coverage...The energy firm is sponsoring the tournament for the first time this year. The first ident features Championship side Sunderland; entitled 'Shoot the O', it shows Sunderland fans hoofing footballs through a giant E.ON sign. E.ON is backing the TV work with a raft of promotional activity as well as a ...
LONDON - Adam & Eve and the7stars are launching a media agency called Eden.
LONDON - E.ON has parted company with its incumbent agency, TBWA\London....up for pitch in December last year, following E.ON's appointment of Jeremy Davies from the Santander ... the business in 2007, and has produced a series of brand and retail campaigns for E.ON, as well as activity to support its FA Cup sponsorship. Powergen rebranded as E.ON in 2007. ...
Powergen is preparing to rebrand its consumer retail operations to parent brand E.ON from early...corporate arm to E.ON and has in the past month run ads telling customers that Powergen is an E.ON company ... rebrand until now because of concerns over the impact it will have on Powergen customers. E ...
Despite the hype, consumers do not believe the e-book will replace the traditional paperback...LONDON (Brand Republic) - Despite the hype, consumers do not believe the e-book will replace the traditional paperback, according to a new survey. The survey by US magazine Publishers Weekly found that 60% of the 1,140 book-buyers questioned were unfamiliar with the e-book format and only four believed e ...
Utilities company E.ON has confirmed that it is dropping the Powergen name from all its residential...E.ON has been phasing out the brand by stealth - in June it launched a TV, press and outdoor campaign, introducing a red logo that is in keeping with E.ON's corporate identity (Marketing, 27 June). Separately, this week the utilities giant launched an integrated campaign to drive awareness of its green ...
Energy supplier E.ON has appointed MediaCom to its £30m media planning and buying account....Media. The appointment comes a month after E.ON hired MVi, the digital division of MediaVest ... E.ON appointed Jeremy Davies to its most senior marketing position. The former Abbey brand ...
the top marketer at E.ON....after five years with the bank. As director of brand and communications at E.ON, he will oversee its ... of E.ON UK. Davies will be succeeded at Abbey by Keith Moore, who has been promoted from head ...
LONDON - e-District, the interactive TV entertainment company, has signed a deal with Telewest...on the market. e-District will also be developing the existing LeisureDistrict service, providing subscription-based chat and other messaging services such as SMS. e-District also operates the LeisureDistrict service on NTL and ITV Active. Chris Townsend, director of e-commerce and interactive services ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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