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Malibu 'E! idents' by Audacity

Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel....The idents show a group of friends going about their normal lives, which are interrupted by "celebrity moments". The idents launched at 9pm on 25 August and will run for four months. They will be supported by E! online activity and a social media campaign. ...

E-mail can still be a blast

E-mail is as relevant as ever, but not enough marketers are utilising it to engage young people....If I had a pound for every article I've read about whether e-mail is on the way out, well - I ... of them. E-mail might not be the sexiest communication channel available, but it certainly serves a valid purpose and continues to thrive. The continued success of e-mail marketing lies in clever behavioural ...

E.ON appoints LBi to handle digital account

E.ON has appointed LBi to its digital account after a pitch against undisclosed agencies..... It will initially redesign E.ON's website. The pitch kicked off last February and was handled by Agency Insight. E.ON previously worked with Grand Union on its digital business. Delaney Lund Knox Warren currently handles E.ON's ad account, which also includes some online work. In May, E.ON launched its first TV campaign ...

Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... advertising stings between the ads, but have given it a Christmas twist. "We have also developed ...

EHS 4D scoops E.ON's £5m direct business

E.ON, the energy company, has appointed EHS 4D to handle its £5 million direct marketing account....Insight. EHS 4D will now oversee E.ON's consolidated direct marketing activity, with particular ... Tesco Clubcard vouchers. E.ON has previously worked with a number of agencies, including 20:20, on various projects. DLKW Lowe handles the E.ON creative account, while LBi was appointed to oversee ...

E.ON kicks off review of £5m direct marketing business

E.ON, the energy company, is reviewing its £5 million direct marketing account..... E.ON began informal discussions with direct marketing agencies at the beginning of the year, but the process did not progress to a pitch. However, E.ON is now expected to ramp up its direct marketing activity after its recent tie-up with Tesco. E.ON and Tesco are taking on British Gas and Sainsbury ...

E.ON calls review to refresh its direct roster

E.ON is holding a review of its £5 million direct marketing account as part of its two.... E.ON currently uses a number of small regional agencies to handle its DM. Previously, E.ON used Tequlia\London, which worked on the integrated E.ON business with its sister agency TBWA\London. However, TBWA lost the account to DLKW in 2009. The DM pitch follows an E.ON digital pitch last year ...

Pizza Hut Delivery launches spoof ad exclusively on E4

The 11-month campaign will break on E4 tonight (17 February) as part of an exclusive partnership between Pizza Hut Delivery and Channel 4, which has been brokered by Starcom. The ad has been created ... . Mags Dixon, director of marketing at Pizza Hut Delivery, said: "Partnering with E4 and developing a ...

Claire Beale: History suggests DDB can be revived by A&E

was feverish, Stephen Woodford, DDB UK's chief executive, immediately sent round an all-staff e-mail, telling ...

NCDV 'drag him away' by JWT London

JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.