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Publicis extends footprint in China

Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions. The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices. Publicis ... and provides e-commerce services to clients including Converse and Hertz. Longtuo's existing clients include ...

Mason holds on to marketing reins at Game amid restructure

director Simon Soffe, and e-commerce director Situl Thakrar. Gibbs said: "To direct our restructuring ... on an interim basis ,and the e-commerce team will report to IT director Andy Grainger. Follow Matthew ...

OMD retains £10m Shop Direct search business

and buying is not affected by the review and is held by Aegis Media s Carat. Jonathan Wall, group e-commerce ...

MasterCard unveils PayPass digital wallet

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Facebook plans to raise £6.5bn in IPO this month

. If it were to achieve the higher end of te valuation it would be almost as large as e-commerce giant Amazon ...

ISBA president Woods: Marketers must shape online regulation

between valid concerns on privacy and enhancing the consumer experience and fostering e-commerce ...

Think BR: Google spoiled the fun

their analytics for an e-commerce website that isn t dependent on Google for more than 50% of its traffic ...

Adland must police itself as the digital revolution rolls on

- and enhancing the consumer experience and fostering e-commerce. It will be a while before we get clarity ...

Inside: Critical mass

the temperature of their car remotely, and an e-commerce site that allowed people to buy the car online. LEAF sold ... , Adidas needed to bring brand and e-commerce closer together, creating a single entry point and one brand ...

Unilever tops 2012 Marketing Society Awards nominations

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E-commerce ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.