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Sainsbury's backs e-commerce site with first campaign

18 May 2010 | by Alex Brownsell

LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.

Stella McCartney targets UK with e-commerce

29 Nov 2010 | by Sarah Shearman

Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first

Gap rolls out iPad e-commerce app

07 Apr 2010 | by Alex Brownsell

LONDON - Fashion brand Gap is launching an e-commerce app for Apple's new iPad created by digital

Gap prepares for e-commerce drive across Europe

26 Feb 2010 | by John Reynolds

.24bn, ahead of its e-commerce push across the UK and Europe....The US retailer's net earnings ending 30 January 2010 surged 45% to $352m. Across the group, fourth quarter sales fell 1% to $1.1bn in Gap North America, while international store sales dropped 2% to $514m. Gap is planning to boost revenues by starting an e-commerce business from a distribution base ...

House of Fraser boosted by e-commerce business

22 Sep 2010 | by John Reynolds

, helped by growth in its e-commerce business and sales of its own-branded goods....it appointed digital agency twentysix to oversee a full redesign of its e-commerce operation. Disclosing its financial figures, the company said e-commerce had shown significant growth. It said it was now vending 700 ...

Bauer Media appoints fashion exec to head luxury e-commerce site

09 Dec 2010 | by Katherine Levy

e-commerce site Cocosa.com

EBay adds price comparison scanner to drive e-commerce sales

23 Nov 2010 | by Sarah Shearman

EBay has added a price comparison feature to its free iPhone app in a bid to entice high-street shoppers to compare deals.

Mobile internet retail sales to carve out e-commerce niche

07 Jun 2010 | by Daniel Farey-Jones

Internet shopping sales made via mobile phones were worth just 0.6% of total online retail spending in 2009 but will more than double by 2013, according to new research.

P&G's top digital marketer departs

20 May 2010 | by Gareth Jones

LONDON - P&G UK's associate director of new marketing models and e-commerce Emma Jenkins is leaving...and spearheaded the brand-owner's drive into e-commerce. Jenkins was promoted to the role of associate marketing ...

Paper Round (14 September) - Which clients are advertising in the national press?

14 Sep 2010 | by Sarah Johnson

Luxury retailers advertise their e-commerce sites and new ranges, Nestlé and Sky promote

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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