Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
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Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
M&S poaches New Look ecommerce boss McBrien
04 Oct 2011 | by Sarah Shearman
Marks & Spencer has hired New Look's ecommerce director Dom McBrien to be its new multichannel trading director as the high-street retailer continues its multichannel sales drive.
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
BMW ramps up ecommerce offering with eBay store
09 May 2011 | by Sarah Shearman
BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts looking to buy original car parts online.
EBay acquires ecommerce provider GSI for $2.4bn
29 Mar 2011 | by Daniel Farey-Jones
Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago.
Stella McCartney targets UK with e-commerce
29 Nov 2010 | by Sarah Shearman
Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first time.
EBay adds price comparison scanner to drive e-commerce sales
23 Nov 2010 | by Sarah Shearman
EBay has added a price comparison feature to its free iPhone app in a bid to entice high-street shoppers to compare deals.
Desmond to launch dedicated ecommerce site
10 Nov 2010 | by John Reynolds
Richard Desmond's Northern & Shell group is making a push into ecommerce with the launch of a new website that will attempt to cash in on the popularity of lastminute.com.
Amazon acquires ecommerce rival Quidsi
08 Nov 2010 | by Sarah Shearman
Amazon has acquired rival ecommerce company Quidsi for around $540m (£334m), according to reports.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
