Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
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Everything Everywhere plots branded ecommerce store
06 Dec 2011 | by Sarah Shearman
Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner.
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
M&S poaches New Look ecommerce boss McBrien
04 Oct 2011 | by Sarah Shearman
Marks & Spencer has hired New Look's ecommerce director Dom McBrien to be its new multichannel trading director as the high-street retailer continues its multichannel sales drive.
Brand manager of the week: Shelly Byrne, Brand and ecommerce manager, Financial Times
17 Aug 2011
- Describe yourself in three words. Decisive, approachable and determined. - What would you be if you weren't a brand manager? A crime scene investigator. I don't like to miss an episode of Crimewatch. - What advice would you give someone starting their marketing career today? Get as much...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
BMW ramps up ecommerce offering with eBay store
09 May 2011 | by Sarah Shearman
BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts looking to buy original car parts online.
Morrisons acquisition begins push into ecommerce and delivery
15 Feb 2011 | by Ed Owen
Morrisons has bought online retailer Kiddicare for £70m, in order to adapt its website technology and roll out its own ecommerce offering.
Amazon acquires ecommerce rival Quidsi
08 Nov 2010 | by Sarah Shearman
Amazon has acquired rival ecommerce company Quidsi for around $540m (£334m), according to reports.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
