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Mail on Sunday positions itself as ecommerce driver

The Mail on Sunday has come out fighting for its share of advertising budgets, drawing on research to demonstrate its strength as a gateway to receptive consumers in the digital age.

Bauer Media appoints fashion exec to head luxury e-commerce site

Bauer Media has appointed luxury fashion executive Linda Peters as managing director of its luxury e-commerce site Cocosa.com

Desmond to launch dedicated ecommerce site

Richard Desmond's Northern & Shell group is making a push into ecommerce with the launch of a new website that will attempt to cash in on the popularity of lastminute.com.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.