Hello! sets sights on e-commerce
19 Jun 2007 | by Media Week
Hello! has become the latest publication to turn to e-commerce in its quest to boost revenue.
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LONDON - Google has introduced new e-commerce ads on YouTube that allow users to click to buy digital goods from Apple iTunes and Amazon.com, in the latest effort to monetise the video-sharing site's large audience.
Hello! has become the latest publication to turn to e-commerce in its quest to boost revenue.
Emap is to launch "e-commerce" on its websites for fashion weekly Grazia and specialist magazines, and will increase its use of subscription content, such as closerdiets.co.uk.
Virgin Retail is to relaunch the e-commerce website for its CD, DVD and video games shop, Virgin Megastore.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.