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Opinion: How to monetise your eCommerce data

During tough times brands tend to redirect above-the-line marketing spend to below-the-line opportunities and the unprecedented economic circumstances facing us today mean a sharp decline in marketing spend across the board -- with only investment in digital rising.

Visit Britain hires SCL Analytics for e-commerce overhaul

LONDON - VisitBritain has hired SCL Analytics to handle a revamp of its e-commerce activity.

United scraps e-commerce strategy

LONDON - United Business Media has scrapped its business-to-business e-commerce strategy as it seeks to further stem losses from its online business.

THE TOP EUROPEAN PR CONSULTANCIES 2000: ITALY - The boom in e-commerce has made hi-tech the biggest contributor to Italian PR business

PR continues to grow in stature in Italy. With an improving economy and a desire among the business community to embrace new technology, PR agencies found their services in great demand during 1999. Financial PR practitioners were kept busy by a stream of companies coming to market, while hi-tech specialists...

MEDIA BRIEFS: Dunn starts new Associated e-commerce

Martin Dunn, head of Associated Newspapers internet operations, is to set up another new media company within the group. Dunn joined Associated in 1996 from the New York Daily News, where he was editor-in-chief. He founded Associated New Media, which launched sites such as Charlotte Street.com and...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.