Visit Britain hires SCL Analytics for e-commerce overhaul
06 Jul 2007 | by Joe Lepper
LONDON - VisitBritain has hired SCL Analytics to handle a revamp of its e-commerce activity.
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During tough times brands tend to redirect above-the-line marketing spend to below-the-line opportunities and the unprecedented economic circumstances facing us today mean a sharp decline in marketing spend across the board -- with only investment in digital rising.
LONDON - VisitBritain has hired SCL Analytics to handle a revamp of its e-commerce activity.
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