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STOP PRESS: Dawson Walker regains e-commerce work

17 Sep 1999 | by ANDREW HOLT

Dawson Walker has won a pounds 1.6 million account to promote Hyporium, an e-commerce tool enabling computer reseller Hyperchannel to sell via the internet. The contract, which covers seven European markets, was awarded after a four-way pitch including Ketchum, Ogilvy PR and Gyro. Dawson was the incumbent...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors

10 Sep 1999 | by MARY COWLETT

Over the past few weeks there has been a rash of new internet retailers hiring in PR expertise to build their cyber brands.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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