Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
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Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an ecommerce fashion destination.
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
Karen Millen recruits ecommerce director to spearhead global web expansion
10 Jun 2011 | by Ben Bold
Fashion firm Karen Millen has appointed Lynn Ritson as its first ecommerce director, as it seeks to build its global online presence and drive online sales.
Stella McCartney targets UK with e-commerce
29 Nov 2010 | by Sarah Shearman
Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first time.
House of Fraser boosted by e-commerce business
22 Sep 2010 | by John Reynolds
House of Fraser, the privately owned department store, has reported a 22% rise in its core earnings, helped by growth in its e-commerce business and sales of its own-branded goods.
Gap rolls out iPad e-commerce app
07 Apr 2010 | by Alex Brownsell
LONDON - Fashion brand Gap is launching an e-commerce app for Apple's new iPad created by digital agency AKQA.
Gap to launch UK eCommerce site and return to TV
19 Oct 2009 | by Fiona Ramsay
LONDON - Gap has finally confirmed it will launch its first online store in the UK next year.
Tommy Hilfiger launches e-commerce iPhone app
01 Oct 2009 | by Jacquie Bowser
LONDON - US fashion brand Tommy Hilfiger has launched a shopping application for Apple's iPhone that allows consumers to browse through and buy its products.
Helly Hansen to launch its first e-commerce site
01 Sep 2009 | by Joe Thomas
LONDON - Helly Hansen, the outdoor clothing retailer, plans to launch its first e-commerce website to service the European and North American markets.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
