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LONDON - VisitBritain has hired SCL Analytics to handle a revamp of its e-commerce activity.
Christian Aid has made its first move into e-commerce with the launch of a virtual gifts catalogue online. The print catalogue, which was launched last year, has raised almost £1m. The online work, by Randommedia, is supported by offline activity including a spoof Christmas single.
Industry leaders are calling on Tony Blair to step in to stop advertisers becoming unwitting victims of local laws as they extend internet campaigns into Europe.
Douglas Alexander MP, the DTI e-commerce minister, has said he shares industry concern about the potential impact of an opt-in approach for cookies and similar internet data capture devices, adopted by Parliament in November 2001. In reply to an approach by the DMA, Alexander agreed the opt-in...
It really could have been a lot worse, obviously, if some translator deep in the bowels of the European Union labyrinth in Brussels had not translated the phrase "opt out" into the Italian equivalent of "opt in". And vice versa. In the looking glass world of Brussels, there's usually...
LONDON - United Business Media has scrapped its business-to-business e-commerce strategy as it seeks to further stem losses from its online business.
Superdrug has gone live with a new health and lifestyle site and will unveil its new e-commerce service in November.
We ve always known that Military Intelligence is a classic contradiction in terms and, in recent years, we ve come to acknowledge that the phrase ideally needs to be prefaced with the word British to realise its richest comic potential. Now we re beginning to recognise that you only have to evoke...
Germany s online market presents a contradictory picture. It boasts Europe s biggest internet service provider, one of the world s most net-savvy media companies and its online advertising revenues rival those of well-established media such as newspaper supplements. Yet the Chancellor, Gerhard Schroder,...
Chancellor Gordon Brown put the internet at the top of the agenda for UK businesses in Tuesday s budget, describing e-commerce as the industry which is the greatest driver of world economic growth today .
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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