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Maxus picks up online media account for Bench clothing

The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us ...

How long can the UK dominate the European digital landscape?

growth of e-commerce has given the UK a wealth of SMEs for whom search is a very economical advertising ...

LV= in Christmas viral promo

scoreboard, LV= is banking on players passing the game on to friends. Joanna Lidgey, e-commerce executive ...

Sainsbury's Bank extends behavioural email usage

-visiting insurance quotes, or reiterating the benefits of Sainsbury's Bank insurance products. Stephen Paton, e-commerce ...

Karen Millen appoints eCircle for email marketing

's broadcast system. Emma Bott, e-commerce manager at Karen Millen, said: "We are very excited about ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.