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TAG Heuer switches CRM strategy to boost sales

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

Digital Marketing Group profits drop 14%

Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results ... need to invest to protect that we have." E-commerce was a bright spot, with gross profit climbing 68 ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

-facing staff, call centres and e-commerce sites; - Use customer rewards consistently and carefully. ...

Confessions of an internet adman

, albeit more targeted and less fundamental to the creative experience. TV will be e-commerce ...

Best Western launches reward scheme

customers accrue points through transactions made with participating e-commerce sites. The points can ...

Bauer appoints Silverpop to email marketing brief

.com , Bauer's new online luxury fashion club. Alex Pickering, Bauer's head of data services, said: "E-commerce ...

Dataforce wins £550,000 Luminar Leisure contract

-listed Twenty has since acquired data analysis specialist Emaginating, in December 2006, and e-commerce provider ...

Mailtrack launches multi-channel marketing software

more firms in the retail, financial services and e-commerce sectors to sign up for the marketing tool ...

Maximiles snaps up ipoints to create online loyalty giant

increasing demand from clients to deliver pan-European strategies and capabilities across e-commerce, direct ...

Celerity unveils new email correction service

's data and e-commerce team, Celerity was able to identify a way to improve the integrity and clarity ... that working closely with Loyalty Management UK's data and e-commerce team on this project will enhance Nectar ...

 

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