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The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...
Wallet, is attempting to integrate e-commerce data with its social CRM intelligence....dedicated vice president of social media, considers integrating e-commerce data with social networks ... the new technology platforms to drive its e-commerce sales across 23 countries. "Instead of the shotgun ...
-facing staff, call centres and e-commerce sites; - Use customer rewards consistently and carefully. ...
, albeit more targeted and less fundamental to the creative experience. TV will be e-commerce ...
customers accrue points through transactions made with participating e-commerce sites. The points can ...
.com , Bauer's new online luxury fashion club. Alex Pickering, Bauer's head of data services, said: "E-commerce ...
\, the decision was clear. "We were able to secure the technology, marketing communications, design and e-commerce ...
but later withdrew. The consolidated account consists of e-commerce and loyalty responsibilities across ...
-generated content. Troy Brown, senior direct and general manager of e-commerce at Timberland, said: We ...
However, revenues grew by 87% to 9.5m, in part thanks to the acquisition of Emaginating, a data analysis specialist, in December 2006. The company, which started its acquisition trail in April 2006 with Dataforce, acquired e-commerce provider Ominor for up to 7.9m in August this year. Ian Lancaster, chief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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