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'We have to build better brands and we need a different conversation', admits Tesco chief

and West Midlands. Clarke indicated the greater emphasis on e-commerce would allow Tesco to focus ... not live up to expectations. The Tesco Direct non-food e-commerce site currently has 80,000 products ...

Supermarket price war fails to bolster food sector

hard." One area of retail that is booming is click and collect e-commerce, which allows customers ... and collect grew significantly to account for 10.4% of all e-commerce sales, according to figures from IMRG and Capgemini. In the same period mobile claimed 3.9% of sales within the e-commerce market. Additional ...

M&S appoints SapientNitro to boost web sales

move designed to generate e-commerce revenues of £1 billion....is expected to take place. SapientNitro s task is to create a digital platform and e-commerce system ...

Do the latest retail failures signal the terminal decline of the high street? The Marketing Society Forum

too. E-commerce has innovated. Google s stated intention to close the search/aggregator loop by moving into e-commerce will drive further rapid innovation from the likes of Amazon. The "High Street ...

Morrisons kicks-off ecommerce pitch

. However, Morrisons is set to establish itself in the online space in 2011, with a trial e-commerce system ... to work on developing a strategy for the e-commerce initiative, as well as helping to produce creative ...

Nectar and Yahoo! launch search toolbar

Nectar points should they make an online purchase. Roger Sniezek, Nectar e-commerce director, said ...

Confessions of an internet adman

, albeit more targeted and less fundamental to the creative experience. TV will be e-commerce ...

Sainsbury's backs e-commerce site with first campaign

LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.

Sainsbury's appoints Dare to digital ad business

on an ad-hoc basis. AKQA will continue to handle Sainsbury's e-commerce and web-build business. Abbott Mead ...

Tesco launches 'couture' high-end fashion range

The range, branded F F Couture, features 16 items, with prices of up to 140. Items will only be available online at Tesco's clothing e-commerce site, Clothingattesco.com, from 29 March. Items from the F F Couture range were first debuted at last month's London Fashion Show, as part ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.