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Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

, albeit more targeted and less fundamental to the creative experience. TV will be e-commerce ...

Travelodge files complaint over Premier Inn ad

24 Nov 2009 | by Anne Cassidy

According to a report in The Times , Travelodge's e-commerce director Charlie Herbert told the ASA that it is almost impossible for customers to find 29 rooms on the Premier Inn website when they click on the 'quick bookings' link. The letter says that rooms for 29 can only be found after clicking ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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