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Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

, management and enterprise consulting services Airtel, mobile communications Amazon.com, e-commerce ... Rakuten Ichiba, e-commerce Red Bull, energy drinks Royal Canin, pet food Samsung, electronics ... Stonyfield Farm, organic dairy products Tsingtao, beer Vente-Privee.com, e-commerce Visa, electronic ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

of tablets, mobile magazine apps, hyper-connectivity to social media, paywall experiments and e-commerce. We ...

Clarins goes for direct sales with digital rollout

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ...

TAG Heuer switches CRM strategy to boost sales

19 Jan 2012 | by Matthew Chapman

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

 

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