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AGENDA: Boots focus helps revive optimism - Boots is concentrating its efforts on its core strengths in health and beauty. It is also planning to put the space in its range of stores to better use. Sue Beenstock looks at the growing confidence of the high

-street store to go into digital TV. It is exploring e-commerce and in-store kiosks. Finally, nine ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

. Dell is also one of only a handful of players that is actually making e-commerce - that is the sale ... Cisco is the only other player doing any real e-commerce. Barriers to its take-up in the UK include ... to pounds 200 and internet connection charges fall, the volume of e-commerce will go up. I think ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.