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MEDIA FORUM: How will the arrival of Open ... change British TV? British Interactive Broadcasting unveiled its consumer branding last week - the company’s interactive services technology is now called Open ... It also announced deals with an impre

spring). Its core function is to provide e-commerce services piggybacked on SkyDigital transmissions ...

NEW MEDIA CHOICE: DISNEY

system will win the day, who will gain most from the e-commerce revolution, and which brands will gain...As we debate where the web is going, there are as many heated arguments about which digital TV system will win the day, who will gain most from the e-commerce revolution, and which brands will gain supremacy in the battle for leisure and entertainment spend. Disney will get a medal in all ...

NEW MEDIA: Reebok targets its new web site at Euro markets

s global web site, www.reebok.com. Thomson said that next year the company will explore e-commerce ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

clicking an icon in the TV ad to go straight into the advertiser s website for an online purchase, e-commerce ...

Boots enters TV home shopping

future, including e-commerce. MindShare can help make us aware of developments in the marketplace ...

Man Utd store online

follows a sponsorship deal with software company Lotus, which is working on an e-commerce programme ... . Unlike many e-commerce sites the store will be entirely electronic, involving no paper transactions ...

STOP PRESS

Court Burkitt s business information division, has formed a strategic alliance with data-mining specialist Equifax. The two firms are planning joint initiatives in business-to-business marketing, e-commerce and new product development. TDI is seeking a sponsor for London s Underground and bus network ...

INFORMATION TECHNOLOGY: Upgrading the marketing drive - IT marketers are failing to take advantage of their own strengths in building their brands, according to research by The Banner Corporation Fran Littlewood reports.

was expecting the take-up of e-commerce - that is the sale of products over the internet - to have gone ... say they are using the net for e-commerce. The expectation across industry was that (e-commerce ... there will be an absolutely huge jump in e-commerce and that in three to five years it will become pervasive ...

NEW MEDIA: Odeon to debut in e-commerce ticket booking

Odeon is to become the first UK cinema chain to offer consumers the chance to buy tickets through the Internet.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.