Search results for E-commerce

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DIRECT: Briefs

25 Nov 1999 | by PAUL WHITFIELD

list of benefits. Mothercare has announced plans to invest further in its catalogue and e-commerce ... new e-commerce subsidiary, Mothercare.com, will be run by separate management from next year ...

MARKETING MIX: Book of the week

25 Nov 1999 | by CONOR DIGNAM

of customer communication you make; this, she says, will deliver successful e-commerce solutions ...

Briefs

25 Nov 1999 | by ALEXANDRA JARDINE

into internet and mail-order bookselling. The role will include putting together a new e-commerce strategy ...

200 for 2000: Top 20 Field marketing agencies - Growing business of field marketing - Field marketing may be a small sector but despite moves toward a greater reliance on technology, face-to-face contact is becoming a sought-after technique

25 Nov 1999 | by KEN GOFTON

world of e-commerce. We believe clients want a communications strategy that reaches customers ... should be looking ahead to how they can work with those companies engaged in e-commerce transactions ...

DIRECT: Briefs

18 Nov 1999 | by PAUL WHITFIELD

manager for home shopping and e-commerce at Asda, said the revolution would take longer than a decade....manager for home shopping and e-commerce at Asda, said the revolution would take longer than a decade ...

Premier adds Deutsche BA to client list

15 Nov 1999 | by COLIN GRIMSHAW

. Wildfire is to build websites for the two clients which will be developed into e-commerce ventures ...

PERSPECTIVE: Adland’s champions absent as the Oriana found stormy waters

08 Oct 1999 | by STEFANO HATFIELD

for the seventh annual Marketing Forum, and what a surreal experience. It could have been renamed the e-Commerce...One thousand members of the UK marketing community went e-WOL aboard the Skylark last week for the seventh annual Marketing Forum, and what a surreal experience. It could have been renamed the e-Commerce Forum (see stories, p4), and I m not embarrassed to admit that I learned a lot. Funny how ...

DIRECT MARKETING: BELOW-THE-LINE CHAMPIONS - They may work for a range of different companies and even be close rivals but they have one thing in common: their firm belief in direct marketing. Lisa Campbell reports

08 Oct 1999 | by LISA CAMPBELL

technological change. However, e-commerce doesn t frighten me. It s a complementary medium to DM ...

DIRECT: WH Smith hands Blue Marble online job

23 Sep 1999 | by IAN DARBY

WH Smith is putting its e-commerce and database strategy in place to support its involvement...WH Smith is putting its e-commerce and database strategy in place to support its involvement in Open, the interactive TV service which launches next month. The retailer has appointed IMP division Blue Marble to develop the on-screen look of its brand and provide e-commerce facilities ...

MEDIA: FT woos daily readers in pounds 3m ads drive

23 Sep 1999 | by IMELDA MICHALCZYK

coverage in areas such as e-commerce. It will also back the UK launch of The Business, a large A4 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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